Tar­geted rate for Tawa busi­nesses

Kapi-Mana News - - WHAT’S ON - KRIS DANDO

A group of Tawa busi­ness and prop­erty own­ers have bold plans to change the sub­urb’s per­cep­tion as a sleepy place with a lack of op­por­tu­ni­ties.

Vi­brant Tawa Busi­ness As­so­ci­a­tion has been ‘‘work­ing its socks off’’ this year, said busi­ness con­sul­tant and lo­cal Tony Hen­der­son­New­port.

He has been en­gaged by Welling­ton City Coun­cil to get the as­so­ci­a­tion mov­ing and help set up a Busi­ness Im­prove­ment District (BID).

There are 49 BIDs in Auck­land and they have been es­tab­lished in Welling­ton the past three years.

‘‘They’ve been proven to work and, so far, the feed­back from peo­ple in Tawa has been ex­tremely good.

‘‘Busi­ness own­ers want Tawa to rise up and be­come a des­ti­na­tion, through pos­i­tive mar­ket­ing and other av­enues, it will have ma­jor spinoffs for the lo­cal econ­omy.’’

A cru­cial part of the BID is for all com­mer­cial prop­er­ties to be levied a tar­geted rate.

How much de­pends on what the prop­erty is worth - the rate is col­lected by Welling­ton City Coun­cil and passed on to the BID as­so­ci­a­tion for projects, pro­mo­tions and ad­vo­cacy de­signed to at­tract vis­i­tors and keep lo­cal peo­ple shop­ping there.

The rate could be up to $1.50 a day and bring in as much as $90,000 a year for the as­so­ci­a­tion.

It will go to a vote on De­cem­ber 16. At least a quar­ter of prop­erty own­ers must vote and 51 per cent must agree for the BID to go ahead.

Owner of Si­mon’s Unichem Phar­macy Ant Si­mon said the BID could only have a pos­i­tive af­fect on Tawa.

He said the own­ers of Nada Bak­ery, Take Note, the Tawa Junc­tion prop­er­ties, Steph Knight from Less Mess and many oth­ers were sup­port­ive and in­volved.

Fort­nightly meet­ings since the BID plan­ning be­gan in May have kept ev­ery­one on the same page.

‘‘It’s been a very ag­gres­sive timetable and the aim is to have the tar­geted rate in place, if it’s voted in, by July.

‘‘What the BID does is give Tawa its own ecosys­tem in a way and we can’t let the op­por­tu­nity pass us by.’’

Hen­der­son-New­port said it had been ‘‘an amaz­ing plea­sure’’ to work with a ded­i­cated group of busi­ness and prop­erty own­ers.

‘‘Some don’t live here, but fly in for the big meet­ings, and oth­ers have come to us and said ‘Why should I be a part of this, what ben­e­fit will I get?’ But they’re go­ing away con­vinced about what we’re do­ing.’’

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