Deep pockets v meeting people
Porirua’s new mayor says he had no idea how much he should have spent on an election campaign - but it turns out his $5750 was enough.
Wednesday was the deadline for filing electoral returns - how much each candidate spent on their campaign.
The returns show Tana’s expenses on billboards, leaflets and advertising was much less than his closest rival Euon Murrell, who outlayed $15,997 to try and win the mayoral chains.
Liz Kelly, meanwhile, spent $10,181, David Watt $4329 and Gordon Marshall $586 in their mayoral bids.
Murrell’s spend was offset by $9250 worth of donations, principally from Porirua real estate firms and individuals.
Tana said he set an initial budget of $4000.
‘‘I really had no idea - I could’ve spent much more, like Liz and Euon did. What was far more valuable in the end was social media and getting out there on the street, talking to people.’’
Murrell said the donations were a sign he had excellent support in the community.
He said his face on the side of a building was ‘‘an expensive mistake’’, but he did expect to spend what he did to become mayor.
‘‘I could have done things differently, sure. Life goes on.’’
The popular-polling ‘Ana Coffey and Izzy Ford spent just $901 and $656 to get re-elected in the Western and Eastern wards, while top Northern ward candi- date Anita Baker forked out $4348 in her campaign.
The most spent by unsuccessful candidates was Phil Dyer ($5038), followed by Denys Latham ($3937) and Henry Smith ($3730).
Graeme Ebbett, who finished seventh of 10 candidates in the Western ward, had $500 of his $3316 campaign expenses offset by a donation from Titahi Bay Residents Association, of which he is the chairman.
Ten ward and Porirua Community Trust candidates failed to file expenses before the deadline: Nathan Waddle, Barry McEwen, Dianne Khan, Ranei WineeraParai, Chantelle Anslow, Willie Taurima, Paula Mac Ewan, Jevan Goulter, Faafoi Seiuli and Litea Ah Hoi, the latter two winning council and trust seats.
Porirua’s electoral officer Warwick Lampp said shining a light on those who hadn’t filed election expenses ‘‘wasn’t a bad thing’’.
‘‘It’s a legal requirement they do [file] and I will be chasing them up - if they don’t, it becomes a police matter.’’
Mike Tana spent less than $6000 in his election campaign.