Wellington: the sex toy capital
Apparently size is everything: the country’s biggest collection of adult toys is set to make its home in a Grenada North warehouse.
Wellington-based online adult toy retailer, Adulttoymegastore, bought a 3500-square-metre site in the northern Wellington suburb to cater for Kiwis’ ever-growing demand for items to spice up their love life.
The storage facility is 10 times the size of the store’s current Grenada North premises, in Dragon St, warehouse logistics manager Rohan Whyte said.
Stock of more than 10,000 products was being shifted from Dragon St on Wednesday: everything from lingerie to DVDs and toys of varying shapes, colours and sizes.
Established in 2009, the business now has a customer base in the Australian adult toy market, and plans to expand to countries including the United States.
‘‘New Zealanders’ demand for these sorts of toys is indicative of how normal and open people are becoming about sex,’’ Whyte said. ‘‘So we have to keep up with the store’s high demand and growth.
‘‘Continuing to provide our customers with the best possible service during the move is our top priority, so we’ve planned for the move to the new warehouse to run over a month to ensure minimal disruption to normal operations.
‘‘It’s a very exciting time for us. Logistically, it’s going to be much more efficient for the team, and ultimately better for our customers, because the new warehouse has the capacity to hold millions of products.’’
Whyte credits the company’s online business model for its popularity, which has led it to being a finalist for three categories at the Retail NZ Top Shop Awards: the Innovation, the Pureplay Etailer, and the People’s Choice awards.
‘‘Allowing people to browse through our stock online, and in the privacy of their home, has meant that our audience is rather diverse.
‘‘They’re 18 and over, with some of our customers in their 80s, which goes to show that they come from all walks of life.’’