Welling­ton: the sex toy cap­i­tal


Ap­par­ently size is ev­ery­thing: the coun­try’s big­gest col­lec­tion of adult toys is set to make its home in a Gre­nada North ware­house.

Welling­ton-based online adult toy re­tailer, Adult­toymega­s­tore, bought a 3500-square-me­tre site in the north­ern Welling­ton sub­urb to cater for Ki­wis’ ever-grow­ing de­mand for items to spice up their love life.

The storage fa­cil­ity is 10 times the size of the store’s cur­rent Gre­nada North premises, in Dragon St, ware­house logistics man­ager Ro­han Whyte said.

Stock of more than 10,000 prod­ucts was be­ing shifted from Dragon St on Wed­nes­day: ev­ery­thing from lin­gerie to DVDs and toys of vary­ing shapes, colours and sizes.

Es­tab­lished in 2009, the busi­ness now has a cus­tomer base in the Aus­tralian adult toy mar­ket, and plans to ex­pand to coun­tries in­clud­ing the United States.

‘‘New Zealan­ders’ de­mand for these sorts of toys is in­dica­tive of how nor­mal and open peo­ple are be­com­ing about sex,’’ Whyte said. ‘‘So we have to keep up with the store’s high de­mand and growth.

‘‘Con­tin­u­ing to pro­vide our cus­tomers with the best pos­si­ble ser­vice dur­ing the move is our top pri­or­ity, so we’ve planned for the move to the new ware­house to run over a month to en­sure min­i­mal dis­rup­tion to nor­mal op­er­a­tions.

‘‘It’s a very ex­cit­ing time for us. Lo­gis­ti­cally, it’s go­ing to be much more ef­fi­cient for the team, and ul­ti­mately bet­ter for our cus­tomers, be­cause the new ware­house has the ca­pac­ity to hold mil­lions of prod­ucts.’’

Whyte cred­its the company’s online busi­ness model for its pop­u­lar­ity, which has led it to be­ing a fi­nal­ist for three cat­e­gories at the Re­tail NZ Top Shop Awards: the In­no­va­tion, the Pure­play Etailer, and the Peo­ple’s Choice awards.

‘‘Al­low­ing peo­ple to browse through our stock online, and in the pri­vacy of their home, has meant that our au­di­ence is rather di­verse.

‘‘They’re 18 and over, with some of our cus­tomers in their 80s, which goes to show that they come from all walks of life.’’

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.