WE SAY

Kapiti Observer - - FRONT PAGE -

It must be an in­ter­est­ing chal­lenge run­ning a char­ity in the dig­i­tal age.

Time was when the or­gan­i­sa­tions ded­i­cated to char­i­ta­ble causes would have been pretty much the only ve­hi­cle whereby funds could re­li­ably be di­rected to those in need.

Ap­peals, by mass mailouts, or ad­ver­tis­ing, which each came at a cost and there­fore cut into the funds avail­able for or­gan­i­sa­tions to carry out their stated char­i­ta­ble pur­poses, were ubiq­ui­tous. Fif­teen or 20 years ago tele­vi­sion view­ers were con­fronted nightly by ap­peals to spon­sor im­pov­er­ished chil­dren.

Such ap­peals are a lot less com­mon now, es­pe­cially on telly. It’s surely not be­cause need has less­ened; any glance at the news will tell view­ers dis­place­ment and de­pri­va­tion are ev­ery­where.

In the dig­i­tal age, though, it’s easy to put need di­rectly in front of a wide au­di­ence, and barely a day goes by when we don’t read about a Givealit­tle page, or some other crowd-fund­ing ven­ture.

That begs the ques­tion, of course, what ac­tu­ally in­spires giv­ing, and how it’s changed in the dig­i­tal age. The anec­do­tal ev­i­dence cer­tainly seems to in­di­cate that a cause that gives the old heart­strings a healthy tug is more likely to get peo­ple giv­ing. It’s an emo­tional re­sponse, which more of­ten than not means an­i­mals, or chil­dren, are in­volved.

Con­tact us

Ed­i­tor: Shar­ron Par­doe 04 474 4165. Re­porters: Joel Maxwell, joel.maxwell@fair­fax­me­dia.co.nz; Kelvin Teix­eira, kelvin.teix­eira@fair­fax­me­dia.co.nz Ad­ver­tis­ing: Ch­eryl Amos, ch­eryl.amos@fair­fax­me­dia.co.nz. Gen­eral in­quiries: Na­dia Viljoen, 04 298 5019 or na­dia.viljoen@fair­fax­me­dia.co.nz. Clas­si­fieds: 0800 252 774 or classi@kapiti-ob­server.co.nz. Ad­dress: Ground floor, Me­dia House, Rimu Rd, Para­pa­raumu, PO Box 110, Para­pa­raumu. Au­dited cir­cu­la­tion: 25,026. De­liv­ered each Thurs­day to home be­tween Paeka¯ka¯riki and taki. ¯ O

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