Delta Air Lines ranked among world’s most ad­mired com­pa­nies

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Delta Air Lines has again earned a spot among the world’s lead­ing brands af­ter be­ing named re­cently as one of For­tune mag­a­zine’s Most Ad­mired Com­pa­nies for the 4th con­sec­u­tive year.

Among its com­peti­tors, Delta was named For­tune’s Most Ad­mired Air­line, rated No.1 on the in­dus­try list for the sixth time in the past 7 years.

C.E.O., Ed Bas­tian, cred­ited the work of Delta’s 80,000-per­son work­force for the hon­our. “It is your un­matched ded­i­ca­tion to our cus­tomers and un­wa­ver­ing pur­suit of ex­cel­lence in ev­ery area of our busi­ness that have earned recog­ni­tion from so many cor­ners. And it is those qual­i­ties that will pro­pel us even fur­ther,” he wrote in a memo to em­ploy­ees.

Each year, For­tune sur­veys top ex­ec­u­tives and directors across all in­dus­tries to rank the 10 com­pa­nies they most ad­mire in 9 ar­eas: such as in­no­va­tion, peo­ple man­age­ment and fi­nan­cial sound­ness, as well as an over­all rep­u­ta­tion. The mag­a­zine’s ed­i­tors com­pile the data and pub­lish an an­nual list of the Top 50 Most Ad­mired Com­pa­nies. Delta is ranked 31.

The air­line rank­ings are based on the re­sults of a global sur­vey of in­dus­try ex­ec­u­tives, boards of directors and an­a­lysts who are asked to rate com­pa­nies in their in­dus­try based on cri­te­ria in­clud­ing in­no­va­tion, in­vest­ment value and global com­pet­i­tive­ness.

Most Ad­mired Com­pa­nies is the lat­est in a se­ries of ac­co­lades for the com­pany. Bas­tian told em­ploy­ees he was con­fi­dent they would con­tinue to raise the bar. “With you tak­ing care of our cus­tomers and each other, our best days are yet to come.”

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