MIX­ING BUSI­NESS WITH BA­BIES

Par­ent­hood is a chal­lenge in it­self, but for these five mums, it opened their eyes to new ideas and, ul­ti­mately, their own ex­cit­ing ven­tures

Little Treasures - - CONTENTS - WORDS RE­BECCA WIL­LIAMSON

We talk to five mumtrepreneurs about their ven­tures

The first year of mother­hood is one of pure joy, sleep de­pri­va­tion, un­con­di­tional love, tears and tri­umphs. Co­in­ci­den­tally, it’s also a pe­riod of soul-search­ing and en­vi­sion­ing the fu­ture, not just for your pre­cious lit­tle one, but for your­self. This is perhaps the rea­son why those al­limpor­tant few months of ma­ter­nity leave can of­ten trans­form a new mum into a savvy en­trepreneur. Some seek a new ca­reer which en­ables them to quit the nine-to-five rat race in favour of more time at home. Oth­ers have dis­cov­ered a niche for a prod­uct or ser­vice that will ben­e­fit their fel­low mums and bubs. The rest have sim­ply stum­bled across some­thing in par­ent­hood that has sparked their true pas­sion. But, as any mumtrepreneur knows, run­ning a busi­ness while con­tin­u­ing to nail those mother­hood goals is a con­stant jug­gle that re­quires mil­i­tary-style man­age­ment, com­mit­ment, dili­gence and an in­her­ent knack for pri­ori­tis­ing. We talk to five am­bi­tious Kiwi mums about how they made a liv­ing from mother­hood.

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