Fash­ion ex­pert helps un­cover ‘trea­sures’

Marlborough Express - The Saturday Express, Marlborough - - FRONT PAGE - MAIKE VAN DER HEIDE

Find­ing fash­ion­able, good qual­ity clothes on a tight bud­get can be chal­leng­ing, but a Blen­heim stylist is of­fer­ing her ex­pert advice, for free.

Jackie Hal­l­i­day, who runs fash­ion styling busi­ness Dress Code, is invit­ing nom­i­na­tions from Marl­buri­ans who know some­one on a shoe­string bud­get to take to sec­ond-hand shops and un­cover cloth­ing ‘‘trea­sures’’ to make them look smart and feel great.

‘‘The rea­son I’m of­fer­ing it is be­cause fash­ion is a pas­sion and I don’t think ev­ery­thing you do in life should be about mak­ing money. One plea­sure I get from my lit­tle busi­ness is dress­ing peo­ple on a bud­get.’’

Jackie says an op shop can be daunt­ing with so much choice avail­able.

‘‘I’ve got a good eye in an op shop and I’ll go straight for a good la­bel. It doesn’t even need to be a la­bel, I’ll pick out the qual­ity stuff - it’ll be some­thing that suits their body shape, so they’ll come out look­ing great.’’

She hopes to show peo­ple how they can stretch just a few dol­lars to a num­ber of out­fits for dif­fer­ent oc­ca­sions by mix­ing and match­ing jack­ets and scarves with pants or jeans, or a dress.

‘‘I’d have a poke around the day be­fore and choose some pieces to save time and then take my client. I would have cho­sen clothes for their body shape and their colour pal­ette.’’

Jackie hopes that show­ing her client what clothes work best for them, and why, will leave them with the know-how and con­fi­dence to shop smartly in the fu­ture, what­ever their bud­get.

‘‘Once you’ve got that you can carry on.’’

Fash­ion styling is a pas­sion Jackie en­joys when she’s not at work as a phle­botomist at Wairau Hos­pi­tal’s Med­lab.

‘‘I take my uni­form off and I change my brain to not think about veins ... It’s a won­der­ful vari­a­tion.’’ She first found fash­ion while work­ing at Thomas’s, in Blen­heim, and when she left, clients tracked her down seek­ing her advice.

To take it a step fur­ther, Jackie com­pleted a short stylist course in Auck­land and re­turned to set up Dress Code.

‘‘From there I haven’t stopped. I thought I’d only get a few peo­ple a year, but I get new peo­ple on stream each week and in a small town like Blen­heim, that’s amaz­ing.’’

To nom­i­nate some­one for Jackie’s style advice, visit her Dress Code page on Face­book, email her on de­lamere20@gmail.com or phone 0274 846 790.


Jackie Hal­l­i­day shows her clients how to look stylish and con­fi­dent with­out spend­ing a lot of money.

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