Blenheim opens gateway to Hell
‘‘It's a great sign of the way the town is developing and gives us great confidence that Hell will be successful.’’
Pizza lovers can finally rejoice as Blenheim is set to welcome the highly-anticipated Hell Pizza to town.
After years of rumours and hearsay, Hell Pizza head office has confirmed it will be opening the first of its edgy chain stores in Marlborough, beating the highlyanticipated Kmart to the mark.
Hell Pizza general manager Ben Cumming was pleased to announce Hell Pizza was coming to town and was expecting a great response from Marlburians.
‘‘The rumour mill has been running hot for a while now that Hell is coming to Blenheim, so we expect that locals will be very excited to hear that it’s actually happening,’’ he said.
The store, being developed beside Speight’s Ale House on Middle Renwick Rd, was expected to open its doors to eager customers by October.
The permanent store was bought by Ale House owner John Derry, and while he declined to comment, he said in the past the prospect of a wine bar, pizza store and Speight’s Ale House on the same site would make the area a more attractive destination.
However, details as to whether a wine bar would be opening were to be confirmed, Cumming said.
Cumming said he had been in talks with Derry for quite some time about setting up a Hell Pizza store in Blenheim and the details had just been finalised this week.
While the designs for the store were still being worked on, the restaurant would likely be a small outlet with a casual dining area.
The gates of Hell would be open seven days a week and would include an ‘‘identical’’ menu to the other Hell Pizza stores around the country, including the full range of gourmet pizzas, kids’ meals, salads, pasta, sides and desserts, as well as vegetarian and vegan options.
With Kmart set to open its doors in Blenheim in early 2019, Cumming said it was a great time to bring the Hell to Blenheim as it was a sign the town was on the up.
‘‘To be honest I wasn’t even aware Kmart was opening in Blenheim. But it’s a great sign of the way the town is developing and gives us great confidence that Hell will be successful there,’’ he said.
Hell Pizza was also rolling out Hell on Wheels, a mobile food truck, to 30 locations around the country, including Nelson, Gisborne, Whakatane, Palmerston North, Ashburton and Greymouth.
The 6.5 metre-long food trucks include a pizza oven, capable of cooking 80 double pizzas per hour, a refrigerator, deep fryer, sink, an exterior audio system and on-site tables.
Hell on Wheels’ model featured a fully operational mobile kitchen that could be parked up at permanent or semi-permanent sites in areas where the population wasn’t quite big enough to support a bricks and mortar store.
The first two Hell on Wheels businesses launched in Whanganui and Cambridge in March and had proved successful, Cumming said.
There would also be four trucks used for events only in Auckland, Wellington, Waikato and South Island.
Blenheim pizza lovers will get a taste of the devilishly good Hell Pizza when the outlet opens in the town later this year. Ben Cumming