In­ven­tors given chance to ex­pose ideas widely

Matamata Chronicle - - Rural Delivery -

Call­ing all agri­cul­tural in­ven­tors. The most in­no­va­tive competition in the agri­cul­tural in­dus­try is re­turn­ing in 2011 af­ter yet an­other ground break­ing year.

Or­gan­is­ers are now search­ing for Kiwi in­ven­tors to en­ter their ru­ral in­ven­tions in the In­no­va­tion Competition held an­nu­ally at the largest agribusi­ness event in the South­ern Hemi­sphere, the New Zealand Na­tional Agri­cul­tural Fiel­d­ays.

Fiel­d­ays is the ideal plat­form to launch new ideas and de­vel­op­ments into the farm­ing sec­tor.

The In­no­va­tion Cen­tre, pow­ered by the Univer­sity of Waikato, is one of the most pop­u­lar ar­eas at the event, with thou­sands of vis­i­tors ea­ger to view the lat­est ru­ral ad­vance­ments.

Af­ter the huge suc­cess of the competition in 2010, the In­no­va­tion Cen­tre has grown in size and is cen­trally lo­cated in the heart of Fiel­d­ays.

The competition is di­vided into two sec­tions to in­cor­po­rate both com­mer­cial in­no­va­tions and back­yard cre­ations. The in­ven­tions cat­e­gory brings Kiwi in­ge­nu­ity to the fore­front by demon­strat­ing what New Zealan­ders can vi­su­alise and cre­ate.

En­trants in this sec­tion are all striv­ing for the Golden Stan­dard, an award worth $5000 which rep­re­sents ex­cel­lence in in­no­va­tion.

Pro­fes­sion­ally-made in­ven­tions can be en­tered in the equip­ment cat­e­gory, which in­vites busi­nesses with new de­vel­op­ments that im­prove farm­ing sys­tems to com­pete against other ex­pert in­ven­tions.

In­ven­tors aged 24 and un­der are en­cour­aged to en­ter the competition with the Young In­ven­tor of the Year award.

Up to eight awards will be pre­sented to the most pi­o­neer­ing in­ven­tions. ‘‘Al­though the prizes for the win­ners are sub­stan­tial, the big­gest draw card is the amount of knowl­edge gained from par­tic­i­pat­ing in the competition. En­trants re­ceive feed­back from po­ten­tial cus­tomers, in­for­ma­tion about break­ing into the in­dus­try and the po­ten­tial to gain price­less me­dia ex­po­sure of their in­ven­tion,’’ said Vanessa Rich­mond, event man­ager New Zealand Na­tional Agri­cul­tural Fiel­d­ays.

Last year the fo­cus of the competition was to bridge the gap be­tween the competition and the com­mer­cial mar­ket­place.

This ini­tia­tive has pro­vided sup­port and mo­ti­va­tion for the en­trants es­pe­cially at the Next Step in­for­ma­tive evening, back by pop­u­lar de­mand in 2011. In­dus­try lead­ers and past en­trants who have ‘‘made it’’ in the in­dus­try de­scribe and re­count their suc­cess.

Ru­ral trade lead­ers will also be present at the event as the po­ten­tial of the com­peti­tors’ cre­ations is huge.

The or­gan­is­ers of the competition are in­tent on sup­port­ing the en­trants of the competition not only dur­ing Fiel­d­ays but af­ter the competition as well.

En­tries are now open and will close on May 18 2011.

An ini­tial vet­ting process will de­ter­mine the best en­tries which will be dis­played in the In­no­va­tion Cen­tre at the 43rd New Zealand Na­tional Agri­cul­tural Fiel­d­ays, June 15 to 18 2011, held at Mys­tery Creek Events Cen­tre.

For fur­ther in­for­ma­tion please con­tact the in­no­va­tion co­or­di­na­tor Adam Reins­field on 07 843 4499, email adamr@fiel­d­ays.co.nz or visit www.fiel­d­ays.co.nz.

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