TUX hunts for next canine star

Matamata Chronicle - - Rural Delivery -

Ev­ery­one re­mem­bers the TUX jin­gle so well – Tux keeps them full of life. fit as a fid­dle, sharp as a knife.

Not ev­ery­one re­alises how­ever, that the iconic ad­ver­tise­ment is 15 years old.

So now, Pu­rina TUX will be search­ing for a new ‘‘true Kiwi dog’’ to star in a tele­vi­sion com­mer­cial that will hope­fully res­onate with New Zealan­ders just as much as the pre­vi­ous one did.

‘‘The TUX range has a prod­uct for ev­ery type of dog, so the search cri­te­ria is quite open,’’ said An­i­mals on Q’s Mark Vette, a top an­i­mal trainer for film and tele­vi­sion who will be part of the judg­ing panel and train the cho­sen dog on the day of the shoot.

‘‘The new dog doesn’t have to be a big dog or a ru­ral dog – it could be large or small, an ur­ban or a work­ing dog. Of course, we’re look­ing for a dog that can fol­low a few com­mands but noth­ing too tricky will be re­quired – it just needs to have that some­thing spe­cial.’’

Own­ers of en­thu­si­as­tic ca­nines can print the en­try form on­line at www.tux.co.nz and post it in with a photo from March 20 un­til last mail on April 18.

The judges will then visit the short­listed dogs to meet their own­ers and film au­di­tions of the dogs in ac­tion. The pub­lic will then be able to see the top 10 dogs on the TUX web­site and se­lect their favourite ’ by vot­ing on­line be­tween May 9-20.

If any other dogs are needed for the com­mer­cial, they will be se­lected by the judges.

The orig­i­nal TUX com­mer­cial, air­ing in March and April, will also let the pub­lic know how to en­ter – no doubt evok­ing some Kiwi nos­tal­gia along the way.

To be a part of the search for New Zealand’s next TUX dog, head to www.tux.co.nz, and make your dog a star.

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