Com­pany cars tar­get of safety cam­paign

Matamata Chronicle - - News -

A road safety cam­paign has been launched in the Waikato to cut the num­ber of fa­tal crashes in­volv­ing busi­ness fleet ve­hi­cles.

The Bloody Im­por­tant cam­paign has been de­vel­oped to help Waikato em­ploy­ers and em­ploy­ees recog­nise risky driv­ing be­hav­iour and take ac­tion to im­prove their safety.

The cam­paign cov­ers is­sues such as fa­tigue, driver dis­trac­tion, trip plan­ning, speed, ve­hi­cle main­te­nance and pur­chas­ing.

The cam­paign started at the end of last month with a com­pany fleet man­ager’s day held at Kara­piro’s Don Row­land’s Cen­tre. Speak­ers cov­ered a range of top­ics aimed at help­ing or­gan­i­sa­tions with large num­bers of staff on the road re­duce their risk of a crash.

About 30 or­gan­i­sa­tions were rep­re­sented at the open day, with four Waikato car deal­ers show­cas­ing their five-star rated ve­hi­cles dur­ing the lunch break.

Waikato Re­gional Coun­cil road safety co-or­di­na­tor Monique Haines said crashes were the big­gest killer of peo­ple at work, with an av­er­age of 31 deaths recorded an­nu­ally.

‘‘That ac­counts for 29 per cent of all work-re­lated fa­tal­i­ties,’’ Ms Haines said.

‘‘Peo­ple who drive fleet ve­hi­cles as part of their job are clock­ing up more kilo­me­tres than other mo­torists and sur­veys show ‘at work’ driv­ers are 30-40 per cent more likely to be in­volved in a crash,’’ Ms Haines said.

‘‘What’s most alarm­ing is that they are also more likely to take lifethreat­en­ing risks, such as speed­ing or talk­ing on their mo­bile phone while driv­ing.

‘‘Our cam­paign aims to ed­u­cate em­ploy­ers on their re­spon­si­bil­i­ties for the on-road health and safety of their em­ploy­ees, and sup­ports the work of other agen­cies such as the Depart­ment of Labour, New Zealand Trans­port Agency, Ac­ci­dent Com­pen­sa­tion Cor­po­ra­tion and New Zealand Po­lice,’’ she said.

The cam­paign’s two key au­di­ences are fleet man­agers and owner­op­er­a­tors who run ve­hi­cles but may not be com­pletely aware of the risks and their re­spon­si­bil­i­ties.

A full set of sup­port­ing re­sources is avail­able on the ‘‘re­duce the risk’’ web­site, in­clud­ing ve­hi­cle safety rat­ings and sam­ple driver poli­cies.

The cam­paign is the work of the Waikato Re­gional Road Safety Ed­u­ca­tion Group, led by Waikato Re­gional Coun­cil in con­junc­tion with other re­gional safety stake­hold­ers.

For more in­for­ma­tion visit­

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