Familiar symbol for 21st Daffodil Day
This month New Zealand celebrates the 21st anniversary of the Cancer Society’s Daffodil Day.
Daffodil Day has become one of New Zealand’s most recognisable awareness campaigns after being introduced to New Zealand in 1990.
Waikato/Bay of Plenty Cancer Society spokeswoman Alisha Kennedy said the daffodil had, over the years, become well recognised as the Cancer Society’s symbol.
‘‘The daffodil is one of the first flowers of spring and was chosen to represent the hope there is for the one in three New Zealander’s affected by cancer,’’ Ms Kennedy said.
Daffodil Day not only raises awareness of cancer in the community and the work of the society, it’s also the charity’s main fundraising event. Last year Daffodil Day raised $567,000 in the Waikato and Bay of Plenty region.
‘‘The Cancer Society receives no direct government funding so we rely on the support and generosity of our communities to operate.’’
Ms Kennedy said the National Bank had been a partner and sponsor since Daffodil Day began and the event had gone from strength to strength.
‘‘ Schools, community groups and businesses are also hugely supportive of Daffodil Day and special fundraising events such as mufti-days, coin trails, cake stalls, golf tournaments and charity auctions are significant for fundraising too.
‘‘The people of Waikato/Bay of Plenty are incredibly generous. We really hope everyone will dig deep again this year. After all, the money raised locally stays in the region.’’
Funds are directed towards support services, health promotion programmes and cancer research.
Those who want to support Daffodil Day and the work of the Cancer Society should watch out volunteer street collectors who will be out and about on Friday, August 26. Alternatively people can make an instant $20 donation by phoning 0900 311 11, or an instant $3 donation by texting ‘‘daffodil’’ to 883.