Fa­mil­iar sym­bol for 21st Daf­fodil Day

Matamata Chronicle - - News -

This month New Zealand cel­e­brates the 21st an­niver­sary of the Cancer So­ci­ety’s Daf­fodil Day.

Daf­fodil Day has be­come one of New Zealand’s most recog­nis­able aware­ness cam­paigns af­ter be­ing in­tro­duced to New Zealand in 1990.

Waikato/Bay of Plenty Cancer So­ci­ety spokes­woman Alisha Kennedy said the daf­fodil had, over the years, be­come well recog­nised as the Cancer So­ci­ety’s sym­bol.

‘‘The daf­fodil is one of the first flow­ers of spring and was cho­sen to rep­re­sent the hope there is for the one in three New Zealan­der’s af­fected by cancer,’’ Ms Kennedy said.

Daf­fodil Day not only raises aware­ness of cancer in the com­mu­nity and the work of the so­ci­ety, it’s also the char­ity’s main fundrais­ing event. Last year Daf­fodil Day raised $567,000 in the Waikato and Bay of Plenty re­gion.

‘‘The Cancer So­ci­ety re­ceives no di­rect gov­ern­ment fund­ing so we rely on the sup­port and gen­eros­ity of our com­mu­ni­ties to op­er­ate.’’

Ms Kennedy said the Na­tional Bank had been a part­ner and spon­sor since Daf­fodil Day be­gan and the event had gone from strength to strength.

‘‘ Schools, com­mu­nity groups and busi­nesses are also hugely sup­port­ive of Daf­fodil Day and spe­cial fundrais­ing events such as mufti-days, coin trails, cake stalls, golf tour­na­ments and char­ity auc­tions are sig­nif­i­cant for fundrais­ing too.

‘‘The peo­ple of Waikato/Bay of Plenty are in­cred­i­bly gen­er­ous. We re­ally hope ev­ery­one will dig deep again this year. Af­ter all, the money raised lo­cally stays in the re­gion.’’

Funds are di­rected to­wards sup­port ser­vices, health pro­mo­tion pro­grammes and cancer re­search.

Those who want to sup­port Daf­fodil Day and the work of the Cancer So­ci­ety should watch out vol­un­teer street col­lec­tors who will be out and about on Fri­day, Au­gust 26. Al­ter­na­tively peo­ple can make an in­stant $20 do­na­tion by phon­ing 0900 311 11, or an in­stant $3 do­na­tion by tex­ting ‘‘daf­fodil’’ to 883.

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