Thousands check power site
Two months since the launch of the Electricity Authority’s What’s My Number campaign, which directs consumers to www.whatsmynumber.org.nz to find out how much they can save on their electricity bills, about 360,000 New Zealanders, including Matamata residents, have visited the website.
This represents estimated potential savings for New Zealanders of more than $57 million annually.
The What’s My Number campaign, conducted by the authority in partnership with the Ministry of Consumer Affairs and Consumer NZ, aims to help New Zealanders make more informed choices about their electricity suppliers.
Since the launch, the campaign has seen a 47 per cent increase in the number of people switching electricity suppliers.
The www.whatsmynumber.org.nz website enables people to quickly identify their estimated savings using a simple calculator.
People wanting to access the estimated savings can then link to Consumer NZ’s Powerswitch site www.powerswitch.org.nz to confirm a new deal and initiate the switch to a new supplier.
The campaign was prompted by the fact that consumers’ inclination to change electricity suppliers was low – surveys showed only 5 per cent of eligible New Zealanders were actively looking at switching electricity suppliers but the research also indicated that 50 per cent said they would switch if approached with a better deal.
‘‘These results show that since the launch, New Zealanders are continuing to take advantage of proactive savings on their electricity bill,’’ said authority chief executive Carl Hansen.
‘‘As a direct result of the campaign, we have seen several electricity suppliers offering consumers better deals and service, and increasing their activity to recruit and retain customers. A primary objective of the campaign was to increase competition in the market place so it is excellent to see evidence of that.’’
For more information number.org.nz
Information on numbers of switches by retailer is available on request.
visit www. whatsmy