Coun­cil backs new tourism body

Matamata Chronicle - - Front Page - By LAURA MCLEAY

The Mata­mata-Pi­ako District Coun­cil has part­nered with other coun­cils in the re­gion to fund Hamil­ton and Waikato Tourism, an or­gan­i­sa­tion which has re­cently launched af­ter a two-year trial.

The coun­cil has in­vested $100,000 into the or­gan­i­sa­tion, which hopes to show­case some of the Wai- kato’s best tourist at­trac­tions, in­clud­ing Hob­biton.

Mata­mataPi­ako Mayor Hugh Ver­coe said this would be a great place for at­trac­tions like Hob­biton to ad­ver­tise.

‘‘This or­gan­i­sa­tion will be used to try and bring peo­ple over here from places like Aus­tralia and then it is up to the busi­nesses to ad­ver­tise their at­trac­tions with us so that tourists come to visit them,’’ he said.

Pre­vi­ously busi­nesses used Tourism Waikato as an ad­ver­tis­ing av­enue but in 2006 fund­ing was cut which meant it could no longer oper­ate. Mr Ver­coe said a num­ber of Hamil­ton Air­port share­hold­ers joined forces to trial some­thing new.

‘‘ We looked into the ben­e­fits of pro­mot­ing the Waikato as a hol­i­day desti­na­tion and de­cided that we wanted to con­tinue this on a long term ba­sis,’’ he said.

Hamil­ton and Waikato Tourism will cost about $ 1.3 mil­lion each year to run and will be funded by seven coun­cils in the re­gion, lo­cal govern­ment and in­dus­try in­vest­ment.

Hugh Ver­coe

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.