Shoppers buying with caution this Christmas
Shop tills are starting to ring as people open their wallets in the lead up to Christmas – but not until after they have browsed the options.
Research company Sorted polled Kiwis on their Christmas spending intentions and found 68 per cent intended to spend the same or less on gifts than they did last Christmas; only 24 per cent intended spending more.
Retirement Commissioner Diana Crossan said people were trying to avoid debt this season by buying only what they needed rather than spending impulsively.
‘‘Christmas is a time of generosity, giving and good times with family and friends. But this year people are planning to be more careful about how they their money,’’ she said.
Frasers Take Note owner Elaine Fraser said people had been a lot more cautious this year.
‘‘They are doing their research before buying . . . looking for lasting value for money,’’ she said.
Strutt manager Ashleigh Mills said, before Christmas sales generally rose between 60 and 70 per cent and this year had been no
spend different apart from the fact that people were spending differently.
‘‘I have noticed that people tend to be just looking first and taking time before buying what they want. Often they go away, think about it, then come back to buy,’’ she said.
Beta Electrical owner Colleen Van Lierop had also noticed this trend.
‘‘Everyone has been doing a lot of looking. They come in here, mosey around the gift areas getting ideas, rather than buying straight off. They are looking for something to suit the budget.’’
She said spending was slow to get under way this year.
‘‘ It is picking up. With the Rugby World Cup and elections out of the way, Christmas is all they have to focus on now,’’ Ms Van Lierop said.