Shop­pers buy­ing with cau­tion this Christ­mas

Matamata Chronicle - - News - By LAURA MCLEAY

Shop tills are start­ing to ring as peo­ple open their wal­lets in the lead up to Christ­mas – but not un­til af­ter they have browsed the op­tions.

Re­search com­pany Sorted polled Ki­wis on their Christ­mas spend­ing in­ten­tions and found 68 per cent in­tended to spend the same or less on gifts than they did last Christ­mas; only 24 per cent in­tended spend­ing more.

Re­tire­ment Com­mis­sioner Diana Crossan said peo­ple were try­ing to avoid debt this sea­son by buy­ing only what they needed rather than spend­ing im­pul­sively.

‘‘Christ­mas is a time of gen­eros­ity, giv­ing and good times with fam­ily and friends. But this year peo­ple are plan­ning to be more care­ful about how they their money,’’ she said.

Frasers Take Note owner Elaine Fraser said peo­ple had been a lot more cau­tious this year.

‘‘They are do­ing their re­search be­fore buy­ing . . . look­ing for last­ing value for money,’’ she said.

Strutt man­ager Ash­leigh Mills said, be­fore Christ­mas sales gen­er­ally rose be­tween 60 and 70 per cent and this year had been no

spend dif­fer­ent apart from the fact that peo­ple were spend­ing dif­fer­ently.

‘‘I have no­ticed that peo­ple tend to be just look­ing first and tak­ing time be­fore buy­ing what they want. Of­ten they go away, think about it, then come back to buy,’’ she said.

Beta Elec­tri­cal owner Colleen Van Lierop had also no­ticed this trend.

‘‘Ev­ery­one has been do­ing a lot of look­ing. They come in here, mosey around the gift ar­eas get­ting ideas, rather than buy­ing straight off. They are look­ing for some­thing to suit the bud­get.’’

She said spend­ing was slow to get un­der way this year.

‘‘ It is pick­ing up. With the Rugby World Cup and elec­tions out of the way, Christ­mas is all they have to fo­cus on now,’’ Ms Van Lierop said.

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