Fieldays popularity sees further growth
Site applications for 2012 New Zealand National Agricultural Fieldays have surpassed organiser’s expectations once again with a 13 per cent increase on 2011 applications.
To date, 88 per cent of all agricultural sites have been sold, well ahead of previous years.
The Rural Living area, which comprises 8 per cent of the agribusiness event, has also seen higher demand, putting organisers in good stead to once again sell out well in advance of the June exhibition.
Businesses are securing more space at Fieldays to fully showcase their products and services, demonstrating the value of Fieldays in the agriculture sector.
‘‘With exhibitors requiring more space, it’s clear businesses involved in agriculture realise the immense benefits of a presence at Fieldays. After 43 Fieldays it’s also critical to remain relevant to visitors; we can only achieve this by continually driving the rural sector’s latest technology and topics,’’ events manager Vanessa Richmond said.
The Changing Face of Farming is the 2012 Premier Feature, focusing on New Zealand’s various land ownership models and change in farming approaches. The theme incorporates the trend from traditional family-owned farms and in turn the effects on the rural landscape. The Premier Feature area will take on a new look with a dedicated seminar area.
Other changes at Fieldays include a larger International Exhibition area to provide space for more exhibiting international businesses.
The popular Kiwi’s Best marquee will also be bigger, celebrating primary production as an important part of agriculture.
Companies are still able to apply for the remaining Fieldays sites which assigned in order of submission.
Bookings can be made by visiting www. fieldays. co. nz/ applicationform, phoning 07 843 4499 or emailing fieldays@ fieldays.co.nz.
New Zealand National Agricultural Fieldays will be held from June 13 to 16 at Mystery Creek Events Centre, 10 minutes south of Hamilton.
The event is proudly supported by strategic partners – ANZ and the University of Waikato.
Surpassed: To date, 88 per cent of all agricultural sites at the 2012 New Zealand National Agricultural Fieldays have been sold.