Fiel­d­ays pop­u­lar­ity sees fur­ther growth

Matamata Chronicle - - Rural Delivery -

Site ap­pli­ca­tions for 2012 New Zealand National Agri­cul­tural Fiel­d­ays have sur­passed or­gan­iser’s ex­pec­ta­tions once again with a 13 per cent in­crease on 2011 ap­pli­ca­tions.

To date, 88 per cent of all agri­cul­tural sites have been sold, well ahead of pre­vi­ous years.

The Ru­ral Liv­ing area, which com­prises 8 per cent of the agribusi­ness event, has also seen higher de­mand, putting or­gan­is­ers in good stead to once again sell out well in ad­vance of the June ex­hi­bi­tion.

Busi­nesses are se­cur­ing more space at Fiel­d­ays to fully show­case their prod­ucts and ser­vices, demon­strat­ing the value of Fiel­d­ays in the agri­cul­ture sec­tor.

‘‘With ex­hibitors re­quir­ing more space, it’s clear busi­nesses in­volved in agri­cul­ture re­alise the im­mense ben­e­fits of a pres­ence at Fiel­d­ays. Af­ter 43 Fiel­d­ays it’s also crit­i­cal to re­main rel­e­vant to vis­i­tors; we can only achieve this by con­tin­u­ally driv­ing the ru­ral sec­tor’s lat­est tech­nol­ogy and top­ics,’’ events man­ager Vanessa Rich­mond said.

The Chang­ing Face of Farm­ing is the 2012 Premier Fea­ture, fo­cus­ing on New Zealand’s var­i­ous land own­er­ship mod­els and change in farm­ing ap­proaches. The theme in­cor­po­rates the trend from tra­di­tional fam­ily-owned farms and in turn the ef­fects on the ru­ral land­scape. The Premier Fea­ture area will take on a new look with a ded­i­cated sem­i­nar area.

Other changes at Fiel­d­ays in­clude a larger In­ter­na­tional Ex­hi­bi­tion area to pro­vide space for more ex­hibit­ing in­ter­na­tional busi­nesses.

The pop­u­lar Kiwi’s Best mar­quee will also be big­ger, cel­e­brat­ing pri­mary pro­duc­tion as an im­por­tant part of agri­cul­ture.

Com­pa­nies are still able to ap­ply for the re­main­ing Fiel­d­ays sites which as­signed in or­der of sub­mis­sion.

Book­ings can be made by vis­it­ing www. fiel­d­ays. co. nz/ ap­pli­ca­tion­form, phon­ing 07 843 4499 or email­ing fiel­d­ays@ fiel­d­ays.co.nz.

New Zealand National Agri­cul­tural Fiel­d­ays will be held from June 13 to 16 at Mys­tery Creek Events Cen­tre, 10 min­utes south of Hamil­ton.

The event is proudly sup­ported by strate­gic part­ners – ANZ and the Univer­sity of Waikato.

are now

Sur­passed: To date, 88 per cent of all agri­cul­tural sites at the 2012 New Zealand National Agri­cul­tural Fiel­d­ays have been sold.

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