Marmite shortage bites deep
While Jessica Allen and Jade Thomas savour every bit of toast smothered in marmite, their classmates Te Poria Marsh and Jonathan Zhou couldn’t think of anything worse.
Last Monday when Sanitarium announced that the kiwi icon was in short supply, people rushed to the supermarkets to stock up.
Countdown was sold out of stock within 24 hours and Matamata New World was the same.
Te Poria reckons all fuss is a bit much Jonathan agrees.
He can’t understand why people are upset because there are plenty of other spreads to put on toast.
But to true marmite lovers, the news was disheartening.
Jessica doesn’t know how she will survive without it.
‘‘I eat it every single day, on my toast in the morning and on my sandwiches at school,’’ she said.
‘‘I was sad when I heard on the news that it was running this and out. Mum went to the supermarket but they had already sold out by the time we got there.’’
Jessica reckons there is an art to the perfect piece of toast with marmite on it. Warm toast, no butter and just a thin spreading of the yeasty goodness to make the perfect snack. She doesn’t quite know where she will find some yet. She said Trade Me is getting a bit expensive, but she will keep her eyes out.
Jade is also in love with marmite and was disap- pointed with the news.
‘‘ Marmite and cheese sandwiches are the best,’’ she said.
‘‘ We have a large jar at home so hopefully that will last us.’’
Production of the Kiwi icon had to be suspended after earthquake damage to a cooling tower at the company’s Christchurch factory rendered the nearby Marmite building unsafe.
Sanitarium general manager Pierre van Heerden said hopefully enough stock was in circulation to last a few weeks, but production wasn’t expected to resume until midway through this year.
‘‘The tower, which is next to the Marmite facility, suffered considerable damage and has had to be deconstructed.
‘‘While that is happening, workers have had to vacate the Marmite factory because it is unsafe.’’
He said Sanitarium is looking at its options so that it can get back to producing the 640,000 kilograms of marmite it makes each year.
Sweet smell: From left, Jessica Allen and Jade Thomas love having a daily dose of marmite.