Fashion at Fieldays displays artistic flair
The organisers of the 2012 New Zealand National Agricultural Fieldays are pleased with the level of interest that the Ag Art Wear Competition has generated.
This popular sub-event showcases a visual feast of creativity and innovation inspired by all things rural.
Artists and designers are invited to create art for the body using only materials sourced from the farm, rural industries or the natural environment. With more than $12,000 in the prize pool, this competition challenges entrants to create designs that are innovative, thought-provoking and totally unique.
Entries have been submitted from locations across New Zealand as well as further afield.
Australian entrants have also been eager to submit their designs for the annual awards.
The deadline for entries closed on Wednesday, May 16.
Ag Art Wear will be showcased in two daily presentations at Fieldays in the Ag Art Wear Pavilion, at 11am and 2pm, with the awards show being held at the Friday 2pm show.
An additional attraction for Fieldays visitors of the feminine persuasion are style sessions ‘‘What a Woman Wants’’ with stylist, Lisa O’neill, hosted by The Farmers Trading Co Ltd in conjunction with Ag Art Wear. Each session is approximately one hour’s duration and will follow immediately after the Ag Art Wear shows at noon and 3pm.
The mass appeal of Ag Art Wear is also being extended off-site.
For the first time ever Ag Art Wear will be on show at a gala dinner event in Hamilton city on the evening of Friday, June 16. For further information on this event, visit fieldays.co.nz/agartwear, tickets can be purchased by phoning STREAM Ticketing on 07 834 6290.
Popular: Jackie Tye models Shirley Frew’s stunning creation for the 2010 Fieldays Ag Art Wear competition.