Book­selling a great busi­ness for cou­ple

Matamata Chronicle - - News -

Be­hind the front counter of Fraser’s Take Note hangs a small sketch of a bright yel­low car.

Em­bla­zoned on the car’s pan­els in care­ful pen­cil is the name of the fam­ily-owned book­store.

The sig­na­ture scrawled in the lower right cor­ner is that of one of Fraser’s loyal cus­tomers.

And that, ac­cord­ing to Fraser, says it all.

Fraser’s Take Note be­gan as a side project for Mrs Fraser’s fa­ther, a phar­ma­cist with a pen­chant for

Elaine books. Then named Arawa Book­store, the busi­ness was run out of a tiny store next door to the phar­macy.

On De­cem­ber 5, 1977, Mrs Fraser and hus­band Ian took the helm, later mov­ing into the cur­rent premises.

From the start, it was the cus­tomers who made run­ning the store that lit­tle bit spe­cial, Mrs Fraser said.

“We do get to know the cus­tomers and it’s nice to know them,” she said. “We have seen our cus­tomers grow­ing up. ‘‘The ones we saw in pushchairs are now bring­ing their own chil­dren in.”

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