Bookselling a great business for couple
Behind the front counter of Fraser’s Take Note hangs a small sketch of a bright yellow car.
Emblazoned on the car’s panels in careful pencil is the name of the family-owned bookstore.
The signature scrawled in the lower right corner is that of one of Fraser’s loyal customers.
And that, according to Fraser, says it all.
Fraser’s Take Note began as a side project for Mrs Fraser’s father, a pharmacist with a penchant for
Elaine books. Then named Arawa Bookstore, the business was run out of a tiny store next door to the pharmacy.
On December 5, 1977, Mrs Fraser and husband Ian took the helm, later moving into the current premises.
From the start, it was the customers who made running the store that little bit special, Mrs Fraser said.
“We do get to know the customers and it’s nice to know them,” she said. “We have seen our customers growing up. ‘‘The ones we saw in pushchairs are now bringing their own children in.”