Fiel­d­ays shap­ing up strongly

Matamata Chronicle - - Rural Delivery -

Or­gan­is­ers of New Zealand’s iconic agribusi­ness ex­hi­bi­tion, the na­tional agri­cul­tural Fiel­d­ays, have re­leased the prospec­tus for the 2013 event to be held from June 12 to 15 at Mys­tery Creek Events Cen­tre.

There has been healthy in­ter­est, with 72 per cent of all agribusi­ness sites re­served for Fiel­d­ays 2013.

Now in its 45th year, Fiel­d­ays hosts about 1000 ex­hibitors on 1400 sites within the 40- hectare ex­hi­bi­tion and demon­stra­tion space.

The an­nual four- day event at­tracted more than 125,000 vis­i­tors in 2012, pro­vid­ing ex­hibit­ing busi­nesses the ul­ti­mate con­nec­tion to farm­ing cus­tomers, both lo­cally and in­ter­na­tion­ally.

The pre­mier fea­ture and top­i­cal theme of Fiel­d­ays 2013 is ‘‘Get­ting Down to Busi­ness in the Global Econ­omy’’, which high­lights New Zealand’s unique po­si­tion as an in­no­va­tive agribusi­ness-driven econ­omy to cap­i­talise on the grow­ing in­ter­na­tional de­mand for food, protein and agri­cul­tural ex­per­tise.

NZ Na­tional Agri­cul­tural Fiel­d­ays chief ex­ec­u­tive Jon Calder said: ‘‘We are ac­knowl­edged as a win­dow into one of the most in­no­va­tive, for­ward-think­ing agri­cul­tural economies in the world.

‘‘We are ex­cited to be able to pro­vide a plat­form at Fiel­d­ays 2013 for New Zealand agribusi­ness to show­case its ca­pa­bil­ity and in­no­va­tion, demon­strat­ing to New Zealand and the world why we are in­ter­na­tional lead­ers in pas­toral fam­ing.’’

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