Men will out­spend women, says poll

Matamata Chronicle - - News -

New Zealand men in­tend to spend al­most $100 more than women on their part­ner’s Christ­mas present this year, ac­cord­ing to the re­sults of Col­mar Brun­ton’s Christ­mas Sur­vey 2012 re­leased.

Col­mar Brun­ton CEO Jac­que­line Ire­land said men re­vealed they will spend roughly $257 – on av­er­age – to buy a Christ­mas gift for their part­ner, while women an­tic­i­pated spend­ing a com­par­a­tively lowly $166.

‘‘On the face of it, this sug­gests men are more gen­er­ous at Christ­mas but there could be more too it than that,’’ Ms Ire­land hints.

‘‘Is this sim­ply about gen­eros­ity or have they left it too late to shop around for the best deals?

‘‘And just be­fore all the men out there start get­ting too com­fort­able on the Christ­mas high ground, I would also point out that ac­cord­ing to our sur­vey, men are more likely to be the Christ­mas Grinch. Nearly one in 10 [9 per cent] hate it and dread this time of year.’’

Al­most a third of women pur­chase Christ­mas gifts through­out the year com­pared to only one in five males.

Asked what they would like Santa to bring them for Christ­mas, the most pop­u­lar men’s re­quests were tools/power tools (27 per cent), vouch­ers ( 27 per cent), books/ mu­sic (24 per cent) and a tablet or iPad (24 per cent).

The top fe­male wishes were new clothes ( 41 per cent), vouch­ers (41 per cent), books/mu­sic (37 per cent), jew­ellery (36 per cent), per­fume (30 per cent) and a tablet or iPad (29 per cent).

Ac­cord­ing to the sur­vey New Zealan­ders will spend an av­er­age of $813.56 on Christ­mas gifts this year, buy­ing presents for an av­er­age of 11 peo­ple each.

Brows­ing in shops re­mains the most pop­u­lar way to get gift ideas – fol­lowed closely by cat­a­logues.

Col­mar Brun­ton in­ter­viewed a rep­re­sen­ta­tive sam­ple of 1024 peo­ple around New Zealand be­tween Novem­ber 28 and De­cem­ber 5 this year.

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