Men will outspend women, says poll
New Zealand men intend to spend almost $100 more than women on their partner’s Christmas present this year, according to the results of Colmar Brunton’s Christmas Survey 2012 released.
Colmar Brunton CEO Jacqueline Ireland said men revealed they will spend roughly $257 – on average – to buy a Christmas gift for their partner, while women anticipated spending a comparatively lowly $166.
‘‘On the face of it, this suggests men are more generous at Christmas but there could be more too it than that,’’ Ms Ireland hints.
‘‘Is this simply about generosity or have they left it too late to shop around for the best deals?
‘‘And just before all the men out there start getting too comfortable on the Christmas high ground, I would also point out that according to our survey, men are more likely to be the Christmas Grinch. Nearly one in 10 [9 per cent] hate it and dread this time of year.’’
Almost a third of women purchase Christmas gifts throughout the year compared to only one in five males.
Asked what they would like Santa to bring them for Christmas, the most popular men’s requests were tools/power tools (27 per cent), vouchers ( 27 per cent), books/ music (24 per cent) and a tablet or iPad (24 per cent).
The top female wishes were new clothes ( 41 per cent), vouchers (41 per cent), books/music (37 per cent), jewellery (36 per cent), perfume (30 per cent) and a tablet or iPad (29 per cent).
According to the survey New Zealanders will spend an average of $813.56 on Christmas gifts this year, buying presents for an average of 11 people each.
Browsing in shops remains the most popular way to get gift ideas – followed closely by catalogues.
Colmar Brunton interviewed a representative sample of 1024 people around New Zealand between November 28 and December 5 this year.