Farm­ers rel­ish mar­ket­ing of an­gus burg­ers

Matamata Chronicle - - Rural Delivery -

An­gus farm­ers could not be hap­pier about the spinoffs com­ing from three mil­lion kilo­grams of an­gus beef go­ing into McDon­ald’s out­lets.

An­gus burg­ers have re­mained on the McDon­ald’s menu since 2009 and helped to pro­mote the beef cat­tle breed.

An­gusPure chair­man Tim Brit­tain said the McAn­gus pro­gramme has been in­stru­men­tal in help­ing farm­ers grow de­mand for an­gus cat­tle; there had pre­vi­ously been lit­tle dif­fer­ence be­tween the an­gus brand and other breeds.

Farm­ers had been well re­warded since and it had pushed the aware­ness of the breed in front of con­sumers, he said.

‘‘It’s been fan­tas­tic for the breed, all the an­gus pro­grammes and brands, and for McDon­ald’s it’s been a suc­cess­ful burger and that’s re­flected in the vol­umes sold and that it’s been a per­ma­nent part of their menu.’’

He said the prices and num­ber of an­gus bulls sold at auc­tion had con­tin­ued to sur­pass all ex­pec­ta­tions since the burger range was in­tro­duced. Since 2009 there had been a 42 per cent in­crease in an­gus two-yearold bulls sold at auc­tion and a 20 per cent in­crease in the aver­age price.

Brit­tain said the prog­eny of bulls were com­ing on to the mar­ket and pro­duc­tion needed to in­crease to meet de­mand.

An­gus cat­tle stacked up with dairy sup­port in farm prof­itabil­ity and was bet­ter than sheep and beef farm­ing.

Brit­tain said McDon­ald’s global pro­file pro­vided an­gus farm­ers with an ex­cit­ing prospect to show New Zealand’s beef qual­ity.

An­gusPure has worked with the meat pro­cess­ing com­pa­nies Sil­ver Fern Farms and ANZCO Group, through its River­land Beef oper­a­tion, to sup­ply McDon­ald’s. New Zealand man­ag­ing di­rec­tor Patrick Wil­son said restau­rant own­ers were pleased to con­trib­ute to the suc­cess of lo­cal an­gus beef sales.

‘‘All our an­gus beef is sourced from New Zealand sup­pli­ers, so we’re sup­port­ing lo­cal farm­ers and com­mu­ni­ties with ev­ery sale we make.’’

Last year McDon­ald’s spent $170 mil­lion with lo­cal sup­pli­ers and ex­ported $465m of meat, cheese and other pro­duce to McDon­ald’s mar­kets over­seas.

The an­gus menu range has in­cluded the Grand An­gus and Mighty An­gus, with the An­gus the Great burger re­turn­ing to the counter last week. Health pro­fes­sion­als with an in­ter­est in the ru­ral sec­tor are in­vited to ap­ply for this year’s Ru­ral Women NZ & Ac­cess Home­health schol­ar­ship, with a clos­ing date of July 1.

‘‘This $3000 schol­ar­ship will be awarded to a health pro­fes­sional to help fur­ther his or her stud­ies,’’ Ru­ral Women New Zealand na­tional pres­i­dent Wendy McGowan said.

‘‘Given our ru­ral fo­cus, we are par­tic­u­larly keen to sup­port some­one who has an in­ter­est in pro­vid­ing health or disability ser­vices in ru­ral com­mu­ni­ties,’’ she said.

Pref­er­ence will be given to ap­pli­cants who are study­ing at post-grad­u­ate level.

Last year the schol­ar­ship went to Otago para­medic Annabel Tay­lor who has fur­thered her stud­ies with a post­grad­u­ate di­ploma in spe­cialty care.

In­for­ma­tion and ap­pli­ca­tions can be found at ru­ral­women.org.nz (bur­saries tab).

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