Six creative ways to sell your home
The current real estate climate is a sellers’ market. But it might take a while to sell your house if your neck of the woods is saturated with homeowners looking to make a big profit.
Here are six innovative ways to sell your home if you’re struggling.
ASK A PROFESSIONAL
If there’s one person who knows what they’re talking about when it comes to selling your home, it’s a real estate agent. They know the market, they know what houses near your place have sold for recently, and they know what buyers are looking for. Invite a trusted real estate agent over to your home to discuss potential quick-wins to increase the value of your house and improve the chance of selling at a value that works for you.
Prospective buyers want to browse a modern and slick home they can imagine themselves in, so declutter, depersonalise and modernise your house as much as possible. Hire a professional home staging company or ask your flash friends if you can borrow some awesome furniture and art for a month or so. Some real estate companies now offer virtual home-staging – furniture superimposed into your empty rooms. The more you make your home look like it’s stepped straight off the pages of an interior design magazine, the quicker your sale could go through – and the higher the price could be.
CATCH UP ON BASIC DIY
You’d be surprised at how far painting your fence or waterblasting your patio might go. Make minor repairs, oil squeaky doors, fix leaky taps, mow the lawns and wash your windows before strangers come waltzing through your home. First impressions count.
WORD OF MOUTH
Let your neighbours know that you’re selling up; someone you know might know someone else who wants to move into your neighbourhood. You could even start up a bit of a competition; if one of your neighbours finds you a buyer, give them a $200 shopping voucher. You never know, one of your neighbours might just want to house-hop.
DO A LETTER DROP
Some people might think that letter drops are a bit cheeky but the early bird gets the worm. Draft a warm, friendly and snappy letter, print it out on high quality paper, and deliver it to rentals and apartment complexes in neighbourhoods adjacent to yours. The message could be as simple as, ‘‘We’re selling up; want to have a look?’’ Include your real estate agent’s details to avoid every man and his dog contacting you directly.
HOLD AN OPEN HOUSE PARTY
Open homes are so last year; open home parties complete with catered food and a band is where it’s at. Think that’s a bit extravagant? At least your house will be remembered.
THROW IN SOME FREEBIES
Offer a prospective buyer an incentive to become an actual buyer. You don’t need to give away a free TV, but if your outdoor furniture just wouldn’t look as good anywhere else, throw it in with the asking price.
How do you make your house stand out from the crowd?