Must-see attraction wins three awards
Hobbiton Movie Set won top honours in three categories at the Tourism Industry Awards.
The Matamata business won the Business Excellence Award – annual turnover more than $6 million; the Tourism Marketing Campaign Award; and the inaugural People’s Choice Award.
The awards evening was held in Auckland on September 29.
It comes on the back of Hobbiton’s success at a local level, winning the Business Excellence Award at the Matamata-Piako Business Awards earlier this year.
At the Tourism Industry Awards, the judges commended Hobbiton for becoming an iconic, must-see attraction in a short space of time.
‘‘We are excited and humbled to receive three prestigious awards including the new People’s Choice accolade awarded by our valued customers,’’ says Russell Alexander, managing director of Hobbiton Movie Set.
‘‘It’s also fantastic to be recognised by our industry peers for our efforts in business and marketing.
‘‘Hobbiton is proud to be based in Matamata and the Waikato region, which is strongly emerging as an international visitor destination.’’
Hamilton and Waikato Tour- ism CEO, Jason Dawson says having two Waikato operators as finalists in the annual national tourism awards is positive and valuable industry acknowledgement for the region.
‘‘This is a testament to the commitment, passion and hard work of our operators.
‘‘The Alexander family and Hobbiton team have worked tirelessly to achieve their worldrenowned status.
‘‘So it’s phenomenal their hard work recognised.’’
Last year Hobbiton Movie Set welcomed over 460,000 guests to to see being this living movie set located in rural Waikato.
Visitors have grown almost tenfold over the past four years – almost all international.
Growth has been driven by the perseverance of the Alexander family, a dedicated team of staff, the support of Sir Peter Jackson and innovative alliances.
These include life-sized Hobbit Holes in London and Singapore as well as a Hobbit Cricket Cup, and a Hobbiton episode of a Chinese reality TV show which had a total viewership of over 400 million people. marketing