Old-fash­ion ad­vice is win­ning for­mula

Simple prin­ci­ples stand the test of time, as reporter Mike Bain dis­cov­ers for our Busi­ness Mat­ters se­ries.

Matamata Chronicle - - Your Paper, Your Place -

Mata­mata builder Peter Gud­sell can still hear the words of his boss from 40 years ago.

Start­ing his build­ing ap­pren­tice­ship in the 1970s the young Gud­sell was en­cour­aged ‘‘to do the best job pos­si­ble and pay at­ten­tion to de­tail’’.

To­day he is pass­ing on the same ad­vice to the new breed of trades peo­ple.

Gud­sell joined forces with his son Matt in 2007 and to­gether es­tab­lished Gud­sell De­signer Homes in Mata­mata.

Es­tab­lish­ing a work force of 21, the com­pany re­volves its busi­ness op­er­a­tion to reach the Bay of Plenty and the greater Waikato re­gion all within an hour’s travel time.

Pay­ing at­ten­tion to de­tail is nailed into the com­pany’s cul­ture and is the rea­son it keeps pick­ing up nu­mer­ous awards.

‘‘We have a num­ber of se­nior tradies demon­strat­ing the same ethos as we do and by their ex­am­ple are pass­ing it down to the young guys,’’ said Gud­sell.

The at­ten­tion to de­tail is set- ting this com­pany apart from its com­peti­tors and is pay­ing div­i­dends con­sis­tently be­ing in­cluded in the top 100 builds for the Reg­is­tered Master Builders House of the Year.

In 2015 the Bren­don Gor­don ar­chi­tec­turally de­signed show home, was named na­tional win- ner and also claimed a fur­ther four awards in­clud­ing the Heart of the Home - Kitchen Award.

‘‘The judges told us our stan­dard of fin­ish­ing is set­ting a bench­mark in the in­dus­try,’’ said Gud­sell.

‘‘It’s been hard work build­ing our rep­u­ta­tion and build with in­tegrity which means we won’t walk away if a prob­lem arises un­til its been re­solved.

‘‘Of the ut­most im­por­tance for us is cus­tomer sat­is­fac­tion, it’s about re­fer­rals and re­peat busi­ness and you won’t get that if peo­ple are un­happy,’’ he said.

Gud­sell ex­plained how the Do you have a story about a busi­ness to share with the rest of the re­gion? Con­tact our reporter Mike Bain, mike.bain@fair­fax­me­dia.co.nz show home was used as a train­ing tool to ed­u­cate the ap­pren­tices and qual­i­fied tradies on the stan­dards ex­pected when they work for the com­pany.

Achieve­ment and high stan­dards is ex­pected and staff are en­cour­aged to en­ter awards avail­able to them at their level.

‘‘We have had six of our ap­pren­tices win awards,’’ said Matt Gud­sell proudly.

Peter and Matt Gud­sell may be a gen­er­a­tion apart but they are united in busi­ness when it comes to the in­tegrity and value they put on com­plet­ing each project.


Pass­ing down tra­di­tional build­ing stan­dards and val­ues to the next gen­er­a­tion are award win­ning builders Peter and Matt Gud­sell from Mata­mata.

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