Sin­cer­ity’s win­ning way

Matamata Chronicle - - Front Page - REXINE HAWES

Mata­mata’s Sin­cer­ity Ap­parel Mas­ter is break­ing records and reign­ing supreme.

The work­wear, laun­der­ing and dry clean­ing fran­chise has won the Ap­parel Mas­ter Supreme Fran­chise of the Year award for the third time in four years.

The award has never been won by the same fran­chisee three times.

In 2016, it nar­rowly missed out, plac­ing run­ner up.

Sin­cer­ity direc­tor Al­lan Lam­bert is pleased about the achieve­ment.

He says it is the re­sult of a team ef­fort.

‘‘I have a say­ing ‘you are only as good as the peo­ple around you’.

‘‘It makes us proud the peo­ple we have are do­ing a great job for us.’’

Al­lan and wife Raewyn have owned Sin­cer­ity Ap­parel Mas­ter for 11 years.

They also own and op­er­ate the South Waikato Ap­parel Mas­ter fran­chise.

Lam­bert says they knew very lit­tle about dry clean­ing and laun­der­ing in the be­gin­ning but soon learned the key to a suc­cess­ful busi­ness was hav­ing a good re­la­tion­ship with their clients.

‘‘We started with a staff of two, now we have 14.

‘‘The re­la­tion­ship be­tween our­selves and our cus­tomers is what makes it work.’’

And to en­sure that healthy re­la­tion­ship keeps work­ing, Sin- cer­ity con­ducts a cus­tomer sat­is­fac­tion sur­vey.

Lam­bert says they do get neg­a­tive feed­back, and they al­ways take it se­ri­ously.

‘‘We get on to it straight away and make it right.

‘‘Most of our pos­i­tive feed­back is about our out driv­ers.

‘‘They are the eyes and ears of the busi­ness and how they con­duct them­selves is very im­por­tant.’’

Lam­bert says look­ing for­ward, the plan is to keep pro­vid­ing the same great ser­vice that has kept them on top.

He is hope­ful they will re­main supreme in 2018.

‘‘It makes us proud the peo­ple we have are do­ing a great job for us.’’

Read more from our 27-page Wel­come To The District fea­ture, from page 13 to 40.

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