Putting power to the pedal
Keen cyclists are looking for new options, as Mike Bain discovers for our Business Matters series.
Tourists visiting China often note the high number of bicycles being used by people in busy daily commuter traffic.
That’s what Neil Cubis experienced on a recent visit to the country where he discovered over nine million bicycles were used in Beijing.
Cubis is the chief executive on EBENZ, a new bike import company in Hamilton.
He identified a growing market for recreation and alternate transport, and while in China, sourced a brand of electric bike.
He returned to New Zealand and is now distributing his bikes to retailers across the Waikato.
‘‘The electric bike is not new to New Zealand, but their popularity is rapidly growing,’’ he said.
Importing four models EBENZ has covered the range of recreation and sporting bikes.
‘‘Ideal for those who just want a cheap way of getting around or if you want to be active, the e-bike is ideal,’’ he said.
Customer feedback is coming in fast to dealers who have sold the bikes.
The e-bike is now a big part of the cycle world and Anthony Van de Pas from Matamata Cycles said the EBENZ range is a great entry level bike.
‘‘They give people who maybe suffering age or health problems a great way to commute or get out and explore the numerous trails available,’’ he said.
For others, the e-bike enables riders to easily negotiate moun- Do you have a worthy business story? Send your ideas to: firstname.lastname@example.org
tain bike trails. The electric bike comes with a set of pedals which can be used with the bike’s electric motor or just sit back, flick the switch and enjoy the ride.
For cyclists who enjoy recreational riding which would require a mountain bike there is an option available with extra fat, off-road tyres, shocks, and comfort seats.
Distances travelled under power depend upon models but topped at 45km, while speeds can be reached up to 30kmh.
‘‘Costing around $5 to run under normal use, the e-bike will change the way people in this country will commute, especially around our cities, in the future,’’ said Cubis.