Put­ting power to the pedal

Keen cy­clists are look­ing for new op­tions, as Mike Bain dis­cov­ers for our Busi­ness Mat­ters se­ries.

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Tourists vis­it­ing China of­ten note the high num­ber of bi­cy­cles be­ing used by peo­ple in busy daily com­muter traf­fic.

That’s what Neil Cu­bis ex­pe­ri­enced on a re­cent visit to the coun­try where he dis­cov­ered over nine mil­lion bi­cy­cles were used in Bei­jing.

Cu­bis is the chief ex­ec­u­tive on EBENZ, a new bike im­port com­pany in Hamil­ton.

He iden­ti­fied a grow­ing mar­ket for re­cre­ation and al­ter­nate trans­port, and while in China, sourced a brand of elec­tric bike.

He re­turned to New Zealand and is now dis­tribut­ing his bikes to re­tail­ers across the Waikato.

‘‘The elec­tric bike is not new to New Zealand, but their pop­u­lar­ity is rapidly grow­ing,’’ he said.

Im­port­ing four mod­els EBENZ has cov­ered the range of re­cre­ation and sport­ing bikes.

‘‘Ideal for those who just want a cheap way of get­ting around or if you want to be ac­tive, the e-bike is ideal,’’ he said.

Cus­tomer feed­back is com­ing in fast to deal­ers who have sold the bikes.

The e-bike is now a big part of the cy­cle world and An­thony Van de Pas from Mata­mata Cy­cles said the EBENZ range is a great en­try level bike.

‘‘They give peo­ple who maybe suf­fer­ing age or health prob­lems a great way to com­mute or get out and ex­plore the nu­mer­ous trails avail­able,’’ he said.

For oth­ers, the e-bike en­ables riders to eas­ily ne­go­ti­ate moun- Do you have a wor­thy busi­ness story? Send your ideas to: mike.bain@fair­fax­me­dia.co.nz

tain bike trails. The elec­tric bike comes with a set of ped­als which can be used with the bike’s elec­tric mo­tor or just sit back, flick the switch and en­joy the ride.

For cy­clists who en­joy recre­ational rid­ing which would re­quire a moun­tain bike there is an op­tion avail­able with ex­tra fat, off-road tyres, shocks, and com­fort seats.

Dis­tances trav­elled un­der power de­pend upon mod­els but topped at 45km, while speeds can be reached up to 30kmh.

‘‘Cost­ing around $5 to run un­der nor­mal use, the e-bike will change the way peo­ple in this coun­try will com­mute, es­pe­cially around our cities, in the future,’’ said Cu­bis.

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