Fiel­d­ays vis­i­tors spend up large

Matamata Chronicle - - Out & About - GERALD PIDDOCK AND TE AHUA MAIT­LAND

Wal­lets were open, tills were ring­ing and cards were swiped as the spend­ing drought ended at this year’s Fiel­d­ays at Mys­tery Creek.

Buoyed by a higher dairy pay­out along with good prices in the dry­s­tock and hor­ti­cul­ture sec­tors, and clear blue skies, the event saw a record Thurs­day for the event with 33,528 peo­ple through the gates.

‘‘It looked busy, it felt busy, it was busy,’’ Fiel­d­ays chief ex­ec­u­tive Peter Na­tion said.

Large SOLD stick­ers were shown on a num­ber of trac­tors at Waikato trac­tor and ma­chin­ery com­pany Power Farm­ing.

One $340,000 ma­chine was sold to a Ti­maru farmer and mar­ket­ing di­rec­tor Brett Maber said there were lots of in­quiries that would be fol­lowed up af­ter the Fiel­d­ays was over.

‘‘It’s hard to tell how well we ac­tu­ally did, to be fair. We’ll know in about two weeks once we fol­low up the in­quiries.

‘‘But my gut feeling is it’s been a re­ally good one.’’

Power Farm­ing was also named ‘‘best site’’ at the Fiel­d­ays. Maber said it was nice for his team to be recog­nised.

‘‘We spend a cou­ple of weeks be­fore set­ting up, get­ting all the gear here, as­sem­bling it and the sig­nage. So it’s quite nice.

‘‘He said the mood was a lot dif­fer­ent from last year.

‘‘This time last year farm­ers were com­ing off the back of two pretty hard years.

‘‘They’ve cer­tainly hit the bot­tom and bounced back quite nicely.’’

Suzuki dealer ex­ec­u­tive Peter Goldfinch said it was a far more pos­i­tive Fiel­d­ays than last year. ‘‘The feeling is much bet­ter. ‘‘The only neg­a­tive is that we have sold out of a lot of our specials, which is a good prob­lem to have.’’

Goldfinch said the low dairy

‘‘The only neg­a­tive is that we have sold out of a lot of our specials, which is a good prob­lem to have.’’

pay­out forced farm­ers to halt spend­ing on a lot of new equip­ment.

Many had quad bikes and trac­tors that were worn out and were spend­ing a lot of money on main­te­nance rather than in­vest­ing in a new ma­chine.

That was start­ing to change with new ma­chin­ery be­ing bought, he said.

‘‘Out there, there’s a lot of re­ally tired ma­chines and one of the things we are see­ing this year is that they have got a lit­tle bit of cash, and they have de­cided to do that.’’

Goldfinch said their ATV re­tail sales in May were 45 per cent higher than at the same time last year.

DeLaval Ocea­nia sales di­rec­tor Justin Thomp­son said it had been a very successful Fiel­d­ays and in­quiry lev­els had been pos­i­tive.

‘‘Peo­ple have been look­ing for new things and search­ing out tech­nol­ogy and it’s been great.’’

Farmer sen­ti­ment had been pos­i­tive with in­quiries on a par with pre­vi­ous years.

‘‘It’s been a suc­cess and there’s not as much doom and gloom,’’ he said.

Many pun­ters made the most of the Fiel­d­ays specials, as many had both hands hold­ing bags, es­pe­cially dis­tinct red tar­tan Swan­ndri bags.

Swan­ndri ter­ri­tory man­ager Ryan Hen­der­son said it had been their best Fiel­d­ays to date with sales.

‘‘It’s gone in­cred­i­bly well so far, the crowds have well and truly turned up all look­ing to buy some Swan­ndri gears.’’

The New Zealand cloth­ing la­bel had two sites set up at Fiel­d­ays.

‘‘We come to Fiel­d­ays ev­ery year, and it seems to grow each year,’’ Hen­der­son said.

‘‘It is our big­gest sale of the year, for sure.‘‘


Power Farm­ing Mar­ket­ing Di­rec­tor, Brett Maver says it has been a pos­i­tive year with sales.

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