Moonique moves into town

Matamata Chronicle - - Out & About - REXINE HAWES

‘‘Look­ing at the cow and how he has painted it - you can con­nect his phi­los­o­phy of art with that cow.’’

Moove on over Gol­lum, there is a new star in town.

Moonique, a black and bright pink life­size fi­bre­glass cow, is bright­en­ing up Arawa St.

She was won on a TradeMe fundrais­ing auc­tion by Ian Mor­gan of Mata­mata’s Farm­lands Real Estate.

Moonique is painted by Gra­ham Hoete, also known as Mr G, an artist from the Bay of Plenty, who spe­cialises in pho­to­re­al­ism.

She was one of three cows he painted at the Farm­lands site at the Agri­cul­tural Fiel­d­ays last month.

This is part of a larger artis­tic campaign where Gra­ham Hoete will travel New Zealand, paint­ing lo­cally-in­spired mu­rals on 15 Farm­lands stores.

It was part of the Farm­lands Com­mu­nity Spirit ini­tia­tive and to cel­e­brate ru­ral New Zealand.

Of the three cows he painted at Fiel­d­ays, one is now at a Waikato ASB and an­other at a Waikato FMG.

Mor­gan said af­ter meet­ing the artist and watch­ing the cows be­ing painted, he re­ally wanted to try and win the auc­tion and own the re­main­ing cow.

‘‘It was more about the artist and un­der­stand­ing who he is from talk­ing to him at Fiel­d­ays.

‘‘Look­ing at the cow and how he has painted it - you can con­nect his phi­los­o­phy of art with that cow.

‘‘He said this is how he sees a cow in his artist world.

‘‘So I thought I would have a crack at it (the auc­tion) and have our own Mr G cow.

‘‘It’s cre­ated a bit of ban­ter be­tween Mor­rinsville and Mata­mata Farm­land stores.’’

But Ian says this is not in any­way try­ing to repli­cate the cows on the streets of Mor­rinsville. ‘‘This is just art,’’ he said. ‘‘Cows are im­por­tant to Mata­mata, just like Mor­rinsville, but it is not like try­ing to be like our neigh­bours.

‘‘It’s the wierdest look­ing coloured cow you could ever ex­pect to see,’’ he laughed.

Ian said while bid­ding on the cow, he hadn’t re­ally con­sid­ered what he would do with it.

‘‘I thought let’s take it to the of­fice, put it out on the side­walk and see how peo­ple en­gage with it.’’

He said on the first day tourists came out of Mo­mento to see it and take pho­tos of it.

‘‘For peo­ple who visit our com­mu­nity and haven’t seen cows, this is pretty ex­cit­ing for them.’’


Gra­ham Hoete (MR G) paint­ing Moonique at the Farm­lands site at the Agri­cul­tural Fiel­d­ays. She is now out­side Mata­mata Real Estate on Arawa St, Mata­mata. Ian Mor­gan

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