SARAH WIL­LIAMS

Miss FQ - - Profile -

MAR­KET­ING EX­EC­U­TIVE FOR JO MALONE LON­DON & LA MER What do you do? A bit of ev­ery­thing, from fore­cast­ing new prod­uct launches, build­ing up our mar­ket­ing cal­en­dars and or­gan­is­ing in-store visual mer­chan­dis­ing, to pack­ing sam­ples in our ware­house. What did you do after high school? I took a gap year and worked in re­tail to save some money. I’m not sure how suc­cess­ful the sav­ing was, but it gave me a chance to de­cide which path I was go­ing to head down. I went on to com­plete a BA in event man­age­ment, mi­nor­ing in mar­ket­ing and PR. I did a lot of un­paid in­tern­ships along the way, but my first proper job was at Beat Com­mu­ni­ca­tions. How do you get ahead in your line of work? Keep ed­u­cat­ing your­self on top­ics that in­ter­est you. Be­ing re­ally or­gan­ised and hav­ing amaz­ing at­ten­tion to de­tail also helps a lot.

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