MARKETING EXECUTIVE FOR JO MALONE LONDON & LA MER What do you do? A bit of everything, from forecasting new product launches, building up our marketing calendars and organising in-store visual merchandising, to packing samples in our warehouse. What did you do after high school? I took a gap year and worked in retail to save some money. I’m not sure how successful the saving was, but it gave me a chance to decide which path I was going to head down. I went on to complete a BA in event management, minoring in marketing and PR. I did a lot of unpaid internships along the way, but my first proper job was at Beat Communications. How do you get ahead in your line of work? Keep educating yourself on topics that interest you. Being really organised and having amazing attention to detail also helps a lot.