Partmaster: keeping pace with technology
The biggest challenge facing the New Zealand parts business will be keeping up with technology, says Partmaster CEO John Cook.
“At Partmaster we are putting a lot of resources into making our parts available on-line to workshops, and on whatever device the customer chooses to use; in effect the workshop guy can basically buy parts on-line while he’s under the bonnet,” he said.
This on-line facility is backed up by Partmaster’s super-fast service, which enables parts to be delivered to the workshop by Partmaster’s own delivery fleet within an hour in most cases.
John Cook (44) has just been appointed CEO of Partmaster, a wholly-owned Kiwi family business, having risen from the position of sales representative 25 years ago to his current position. “We are proud to be a Kiwi company,” said John.
General manager of the nationwide business for the past three years, John moved from sales to branch manager, and then regional manager for Auckland.
John said the parts business would also face new challenges in future in terms of meeting the special needs imposed by the introduction of electric vehicles, and even driverless cars.
“The landscape has changed a lot in the last five years, and I see it continuing to evolve rapidly,” he said.
Partmaster has just introduced an online catalogue, which allows the company to cater for both types of customer – those who embrace the Internet and online ordering, and those who like to deal in person with the sales team.
“We are a generalised supplier, but we have a pretty good offering in European parts, especially engine mounts, braking, filters, and the Optibelt range.
The company currently has 17 branches around the country, with more envisaged, and concentrates on giving personalised service and having parts locally available at all its branches.
There are 107 staff in total, including those working in the main warehouse at 135 Great North Road, Grey Lynn, Auckland
Apart from its Grey Lynn head office and parts outlet, Partmaster has branches in Whangarei, Glenfield (North Shore), Henderson, Penrose, Manukau, East Tamaki, Takanini, Tauranga, Hamilton, Taupo, New Plymouth, Hastings, Palmerston North, Lower Hutt, Sydenham (Christchurch) and Invercargill.
Partmaster was established in 1996, emerging from the then Covic Motors, which in turn had been started by Partmaster’s past chairman, Tony Covic, and which had been trading in automotive parts and cars for many years.
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