Part­mas­ter: keep­ing pace with tech­nol­ogy

Motor Equipment News - - NEWS - By John Ox­ley

The big­gest chal­lenge fac­ing the New Zealand parts busi­ness will be keep­ing up with tech­nol­ogy, says Part­mas­ter CEO John Cook.

“At Part­mas­ter we are putting a lot of re­sources into mak­ing our parts avail­able on-line to work­shops, and on what­ever de­vice the cus­tomer chooses to use; in ef­fect the work­shop guy can ba­si­cally buy parts on-line while he’s un­der the bon­net,” he said.

This on-line fa­cil­ity is backed up by Part­mas­ter’s super-fast ser­vice, which en­ables parts to be de­liv­ered to the work­shop by Part­mas­ter’s own de­liv­ery fleet within an hour in most cases.

John Cook (44) has just been ap­pointed CEO of Part­mas­ter, a wholly-owned Kiwi fam­ily busi­ness, hav­ing risen from the po­si­tion of sales rep­re­sen­ta­tive 25 years ago to his cur­rent po­si­tion. “We are proud to be a Kiwi com­pany,” said John.

Gen­eral man­ager of the na­tion­wide busi­ness for the past three years, John moved from sales to branch man­ager, and then re­gional man­ager for Auck­land.

John said the parts busi­ness would also face new chal­lenges in fu­ture in terms of meet­ing the spe­cial needs im­posed by the in­tro­duc­tion of elec­tric ve­hi­cles, and even driver­less cars.

“The land­scape has changed a lot in the last five years, and I see it continuing to evolve rapidly,” he said.

Part­mas­ter has just in­tro­duced an on­line cat­a­logue, which al­lows the com­pany to cater for both types of cus­tomer – those who em­brace the In­ter­net and on­line or­der­ing, and those who like to deal in per­son with the sales team.

“We are a gen­er­alised sup­plier, but we have a pretty good of­fer­ing in Euro­pean parts, es­pe­cially en­gine mounts, brak­ing, fil­ters, and the Optibelt range.

The com­pany currently has 17 branches around the coun­try, with more en­vis­aged, and con­cen­trates on giv­ing per­son­alised ser­vice and hav­ing parts lo­cally avail­able at all its branches.

There are 107 staff in to­tal, in­clud­ing those work­ing in the main ware­house at 135 Great North Road, Grey Lynn, Auck­land

Apart from its Grey Lynn head of­fice and parts out­let, Part­mas­ter has branches in Whangarei, Glen­field (North Shore), Hen­der­son, Pen­rose, Manukau, East Ta­maki, Takanini, Tau­ranga, Hamil­ton, Taupo, New Plymouth, Hast­ings, Palmer­ston North, Lower Hutt, Sy­den­ham (Christchurch) and In­ver­cargill.

Part­mas­ter was es­tab­lished in 1996, emerg­ing from the then Covic Motors, which in turn had been started by Part­mas­ter’s past chair­man, Tony Covic, and which had been trad­ing in au­to­mo­tive parts and cars for many years.


John Cook.

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