Award for Beaurepaires
When it comes to tyres, Beaurepaires is a firm favourite with New Zealanders. Now the Kiwi-owned retailer has been voted one of the best for customer service, too.
Beaurepaires won a silver medal in the inaugural Readers’ Digest Quality Service Awards announced in May.
The first annual Quality Service Awards recognise the businesses with the happiest, most satified customers in their respective fields. Catalyst Research surveyed 1,500 New Zealand adults who had recently used a researched service.
Respondents were asked to rank their personal experience according to five categories – personalisation, understanding, simplicity, reliability and satisfaction.
Since being bought by Hamiltonbased Beau Ideal in 2013, the 100 percent New Zealand owned Beaurepaires has focused on exceeding people’s expectations.
Katherine Rushbrooke, Beaurepaires marketing manager, says the company prides itself on fitting tyres to customers’ needs, not just to cars. “In an industry that is ordinarily very priced focused, this emphasis on the needs of customers is our team’s passion,” she says.
“Winning this award means a great deal to all of us – we take enormous pride in helping our customers and believe that providing the right tyre to the right person or organisation is an opportunity to exceed expectations.”
Catalyst’s research director Cameron Gentle adds: “Many studies have demonstrated a clear link between the success of a business and maintaining a high quality relationship with customers. And customer satification can involve many things, including product performance, pricing, brand, the purchase process and dealings with staff.”
The Readers’ Digest Quality Service Awards recognise customer service satisfaction and excellence across 24 categories, including airlines, hotels, supermarkets, personal banking and health insurance, as well as tyre retailers.
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