Award for Beau­re­paires

Motor Equipment News - - NEWS -

When it comes to tyres, Beau­re­paires is a firm favourite with New Zealan­ders. Now the Kiwi-owned re­tailer has been voted one of the best for cus­tomer ser­vice, too.

Beau­re­paires won a sil­ver medal in the in­au­gu­ral Read­ers’ Di­gest Qual­ity Ser­vice Awards an­nounced in May.

The first an­nual Qual­ity Ser­vice Awards recog­nise the busi­nesses with the hap­pi­est, most sat­i­fied cus­tomers in their re­spec­tive fields. Cat­a­lyst Re­search sur­veyed 1,500 New Zealand adults who had re­cently used a re­searched ser­vice.

Re­spon­dents were asked to rank their per­sonal ex­pe­ri­ence ac­cord­ing to five cat­e­gories – per­son­al­i­sa­tion, un­der­stand­ing, sim­plic­ity, re­li­a­bil­ity and sat­is­fac­tion.

Since be­ing bought by Hamil­ton­based Beau Ideal in 2013, the 100 per­cent New Zealand owned Beau­re­paires has fo­cused on ex­ceed­ing peo­ple’s ex­pec­ta­tions.

Kather­ine Rush­brooke, Beau­re­paires mar­ket­ing manager, says the com­pany prides it­self on fit­ting tyres to cus­tomers’ needs, not just to cars. “In an in­dus­try that is or­di­nar­ily very priced fo­cused, this em­pha­sis on the needs of cus­tomers is our team’s pas­sion,” she says.

“Win­ning this award means a great deal to all of us – we take enor­mous pride in help­ing our cus­tomers and be­lieve that pro­vid­ing the right tyre to the right per­son or or­gan­i­sa­tion is an op­por­tu­nity to ex­ceed ex­pec­ta­tions.”

Cat­a­lyst’s re­search direc­tor Cameron Gen­tle adds: “Many stud­ies have demon­strated a clear link be­tween the suc­cess of a busi­ness and main­tain­ing a high qual­ity re­la­tion­ship with cus­tomers. And cus­tomer sat­i­fi­ca­tion can in­volve many things, in­clud­ing prod­uct per­for­mance, pric­ing, brand, the pur­chase process and deal­ings with staff.”

The Read­ers’ Di­gest Qual­ity Ser­vice Awards recog­nise cus­tomer ser­vice sat­is­fac­tion and ex­cel­lence across 24 cat­e­gories, in­clud­ing air­lines, ho­tels, su­per­mar­kets, per­sonal bank­ing and health in­sur­ance, as well as tyre re­tail­ers.


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