Auto Af­ter­mar­ket Expo en­joys huge re­sponse

Motor Equipment News - - NEWS -

The 2017 Aus­tralian Auto Af­ter­mar­ket Expo to be held from April 6 to 8, 2017, at the Mel­bourne Con­ven­tion and Ex­hi­bi­tion Cen­tre, has at­tracted huge in­dus­try re­sponse, with al­most 90 per­cent of ex­hi­bi­tion space al­ready sold.

New tech­nolo­gies will fea­ture strongly at the Aus­tralian Au­to­mo­tive Af­ter­mar­ket As­so­ci­a­tion (AAAA) hosted Expo. Ex­hibitors will in­tro­duce the lat­est parts and ac­ces­sories, tools and equip­ment re­quired to ser­vice, re­pair and en­hance to­day’s “com­puter on wheels” ve­hi­cles.

AAAA ex­ec­u­tive di­rec­tor Stu­art Char­ity said the Expo is on track to sell out. “Fol­low­ing the out­stand­ing suc­cess the last Expo held in May 2015, we have re­ceived un­prece­dented de­mand for space at the 2017 show,” said Stu­art Char­ity.

“With just over six months un­til we open the doors, we have more than 300 ex­hibitors con­firmed. This will be the most com­pre­hen­sive af­ter­mar­ket in­dus­try show­case ever held in this coun­try.

“This is an in­cred­i­ble and hum­bling vote of con­fi­dence in our Expo. This re­sponse also high­lights the crit­i­cal role that face to face con­tact in a trade show environment still plays in our in­dus­try.

“In­for­ma­tion tech­nol­ogy has rev­o­lu­tionised the way we do busi­ness, but it will never re­place the de­sire to touch, feel and try new equip­ment and tech­nol­ogy, and the abil­ity to net­work with in­dus­try col­leagues.

“The au­to­mo­tive in­dus­try has changed more in the last 10 years than it had in the pre­vi­ous 50 years. That pace of change is ac­cel­er­at­ing. It is crit­i­cal for the sur­vival and growth of your busi­ness to con­tin­u­ally ex­plore and im­ple­ment bet­ter, more ef­fi­cient and pro­duc­tive ways of do­ing things,” said Stu­art Char­ity.

For the fourth con­sec­u­tive Expo Mon­roe will be the ma­jor cor­po­rate spon­sor. “We again wel­come Mon­roe as our ma­jor nam­ing rights part­ner,” said Stu­art Char­ity.

“It is fan­tas­tic to have one of the in­dus­try’s most iconic brands en­dorse the value of our Expo from both a com­pany and in­dus­try wide per­spec­tive.

“We al­ways en­gage af­ter­mar­ket busi­nesses in de­vel­op­ing as­pects of the Expo and we ap­pre­ci­ate the con­tri­bu­tion made by our con­sul­ta­tive group of ex­hibitors.

“In my role I am for­tu­nate to visit all the ma­jor af­ter­mar­ket trade shows. I can hon­estly say that our Expo is world class in ev­ery re­spect,” said Stu­art Char­ity.

Gates mar­ket­ing man­ager Priscilla Robb said the Auto Af­ter­mar­ket Expo is an in­dus­try event not to be missed. “It pro­vides the trade with an abun­dance of the lat­est prod­uct and in­dus­try news in the one lo­ca­tion, while en­abling brands to net­work with their cus­tomers and part­ners over the three days,” said Priscilla Robb.

“Over the past decade, Gates’ con­tri­bu­tion to the Expo has evolved and be­come big­ger and bet­ter. At the 2017 Expo, Gates will cel­e­brate 30 years of busi­ness in Aus­tralia by again host­ing the Fri­day evening Auto Af­ter­mar­ket Expo Happy Hour.

“Our ex­hibit will fo­cus on the re­cently launched Be Sys­tem Smart ser­pen­tine belt re­place­ment pro­gramme, pro­mote our new prod­ucts and Belt Wear Gauge and fea­ture an­other in­no­va­tive prod­uct where Gates belts are used. We will also fea­ture the Gates user-friendly dig­i­tal plat­forms and give vis­i­tors to the stand a chance to win a great prize,” said Priscilla Robb.

Har­ness­ing tech­nol­ogy to grow your busi­ness, to find new cus­tomers and to hold ex­ist­ing ones is the ma­jor chal­lenge for ev­ery au­to­mo­tive af­ter­mar­ket busi­ness to­day. “A ma­jor fo­cus of the 2017 Expo will be to pro­vide a com­pre­hen­sive free sem­i­nar and ed­u­ca­tion pro­gramme,” said Stu­art Char­ity.

“The sem­i­nar con­tent will pro­vide you with prac­ti­cal in­for­ma­tion and tips that can be used im­me­di­ately in your busi­ness to im­prove the bot­tom line.

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