Hankook Tyre wins ‘Good De­sign Award’

Motor Equipment News - - NEWS -

Hankook Tyre’s new prod­uct, the Win­ter i*cept iZ2A, has won the pres­ti­gious Good De­sign Award, one of the four in­ter­na­tion­ally recog­nised pro­fes­sional de­sign awards, in­clud­ing the iF De­sign Award, Red Dot, and IDEA. The Win­ter i*cept iZ2A tyre took out the cat­e­gory of Trans­porta­tion Equip­ment and Fa­cil­i­ties.

The Win­ter i*cept iZ2A, re­leased in Septem­ber, was highly ac­claimed for its in­no­va­tive de­sign which pro­vides op­ti­mal per­for­mance and safe driv­ing on var­i­ous road sur­faces in snowy con­di­tions.

The dif­fer­en­ti­ated de­sign comes from cut­ting-edge tech­nol­ogy, im­prov­ing win­ter driv­ing ex­pe­ri­ences with spe­cialised pat­tern de­signs such as sharp block edges and a spi­ral 3D struc­ture tread block.

More­over, it is also com­mended for out­stand­ing de­sign that en­ables driv­ers to main­tain bal­ance in both snowy and wet road con­di­tions with co­ex­is­tence of sym­met­ric and asym­met­ric pro­files.

It is the third time dur­ing 2016 that Hankook has been recog­nised for a ma­jor in­ter­na­tional de­sign award. Fol­low­ing wins in the iF De­sign Award in Fe­bru­ary and Red Dot in March and July, the con­tin­u­ous recog­ni­tion by world renowned de­sign awards high­lights Hankook as a global leader in de­sign and in­no­va­tion.

The Good De­sign Award has been a sole com­pre­hen­sive de­sign eval­u­a­tion and com­men­da­tion sys­tem in Ja­pan since it was es­tab­lished in 1957.

Cel­e­brat­ing its 58th sea­son, the award ac­knowl­edges the best de­signs from lead­ing com­pa­nies around the world. “G Mark”, the sym­bol of the award has been recog­nised widely as a mark rep­re­sent­ing good de­sign.

Core cri­te­ria for eval­u­a­tion in­cludes in­no­va­tion and prac­ti­cal­ity.

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