Tips for a successful workshop
Keep your staff happy. Maintaining a consistent standard of work is important in any workshop, and the best way to ensure this is to ensure your experienced workers stay with you.
If you have a high turnover rate this can lead to inexperienced new workers being given work they aren’t really comfortable with; at the same time it’s less likely your experienced hands will have the time to guide them.
Reduce your employee turnover rate by treating your employees well, giving good benefits and paying them well. This will also make your customers more comfortable working with you when they see the same mechanics each time they come in for service or repair.
Guarantee your work. Go beyond the legal requirements by offering a guarantee for your work, and make sure your customers know about it by displaying your guarantee and its terms.
That way your customers know you’re not going to do shoddy work because you’ll have to do it over again; they have a reason to trust your work, which makes them more likely to come back to you in the future.
Create an ethics statement. This will describe your stand on providing honest, trustworthy work. Explain that you will only provide necessary repairs and service and will not try to charge them for services that they don’t need. Display it in a prominent place in the guest waiting room where anyone can see it.
Reward your loyal customers. Keep them coming back by making special offers for discounted work or give them a free oil change from time to time. Although this might seem costly at first it will pay back in the long run; remember it costs 5.6 times more in time and money to find a new customer than to retain and existing one.