Tips for a suc­cess­ful work­shop

Motor Equipment News - - SERVICING -

Keep your staff happy. Main­tain­ing a con­sis­tent stan­dard of work is im­por­tant in any work­shop, and the best way to en­sure this is to en­sure your ex­pe­ri­enced work­ers stay with you.

If you have a high turnover rate this can lead to in­ex­pe­ri­enced new work­ers be­ing given work they aren’t re­ally com­fort­able with; at the same time it’s less likely your ex­pe­ri­enced hands will have the time to guide them.

Re­duce your em­ployee turnover rate by treat­ing your em­ploy­ees well, giv­ing good ben­e­fits and pay­ing them well. This will also make your cus­tomers more com­fort­able work­ing with you when they see the same me­chan­ics each time they come in for ser­vice or re­pair.

Guar­an­tee your work. Go beyond the le­gal re­quire­ments by of­fer­ing a guar­an­tee for your work, and make sure your cus­tomers know about it by dis­play­ing your guar­an­tee and its terms.

That way your cus­tomers know you’re not go­ing to do shoddy work be­cause you’ll have to do it over again; they have a rea­son to trust your work, which makes them more likely to come back to you in the fu­ture.

Cre­ate an ethics state­ment. This will de­scribe your stand on pro­vid­ing hon­est, trust­wor­thy work. Ex­plain that you will only pro­vide nec­es­sary re­pairs and ser­vice and will not try to charge them for ser­vices that they don’t need. Dis­play it in a prom­i­nent place in the guest wait­ing room where any­one can see it.

Re­ward your loyal cus­tomers. Keep them com­ing back by mak­ing spe­cial of­fers for dis­counted work or give them a free oil change from time to time. Al­though this might seem costly at first it will pay back in the long run; re­mem­ber it costs 5.6 times more in time and money to find a new cus­tomer than to re­tain and ex­ist­ing one.

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