SAS Autoparts joins MSC to sponsor NZ F5000 Series
Auckland-based automotive parts specialist SAS Autoparts has joined the Mediterranean Shipping Company (MSC) and a number of other local and international companies on the sponsorship roster of New Zealand’s F5000 Tasman Cup Revival Series.
The annual trans-Tasman series, which celebrates the golden years of the stock block five-litre V8-engined single-seater Formula 5000 category which ran in New Zealand between 1970 and 1977 and in Australia until 1981, has enjoyed sole naming rights sponsorship from the Mediterranean Shipping Company (MSC) for the past seven years.
SAS Autoparts now joins MSC as joint naming rights sponsor of the renamed SAS Autoparts MSC NZ F5000 Tasman Cup Revival Series.
From small beginnings repairing shock absorbers over 20 years ago SAS Autoparts has grown into a group of companies with 13 branches throughout the country.
The man behind the family-based, Kiwi-owned-and-operated company, David Banks, is a keen competitor in the series his company is now sponsoring. But he says the decision to back it was all down to business.
“We’ve never been ones to shout our name from the rooftops, but there comes a time when to take the next step people who have never heard of you need to know who you are, what you do and what you stand for, and sponsorship, as everyone knows these days, is a very good way of doing this.”
Banks says he looked at and seriously evaluated the potential of, several other sponsorship opportunities within the local motorsport arena until realising that – for a number of key reasons – the best option was – literally – under his nose.
“Pretty much everyone in the trade is into motorsport and if I was talking to someone before or after a meeting they’d always be asking me how the car went or how Kenny was going or something about the F5000 series.
There’s just something about the F5000 cars, something which resonates with people of all ages and all walks of life. We looked at a number of options, obviously, but kept coming back to the F5000s. So the decision, in the end, was quite easy to make.”
MSC (Mediterranean Shipping Company), is the second largest container line in the world, and New Zealand General Manager Steve Wright says that the company is ‘more than happy’ to continue providing logistical support as part of the new joint naming rights arrangement.
“For us,“he said this week, “it’s always been a win-win deal. The series gets the benefit of a global shipping company transporting their cars around the world, as we enjoy the publicity and profile that comes with an association with what is widely regarded as one of the best historic motor racing series in the world.”
The 2016/17 SAS Autoparts MSC NZ F5000 Tasman Cup Revival Series is organised and run with the support of sponsors SAS Autoparts, MSC, NZ Express Transport, Bonney’s Specialized Bulk Transport, Mobil Lubricants, Pacifica, Avon Tyres, Webdesign and Exide Batteries. CALENDAR 2016/17 New Zealand F5000 Tasman Cup Revival Series:
Round 1 - Oct 22-23 2016 – Barbagallo Raceway Perth WA Aust
Round 2 - Nov 05-06 2016 – VHRR Sandown Melbourne VIC, Australia.
Round 3 - Jan 21-22 2017 – NZFMR - Kenny Smith – Hampton Downs, Waikato.
Round 4 – Jan 28-29 2017 - Race of Champions Revival – Bruce McLaren Motorsport Park, Taupo.
Round 5 – Feb 04-05 2017 – Skope Classic Mike Pero Motorsport Park Ruapuna, Christchurch.
David Banks of SAS Autoparts (right) with NZ F5000 Association committee member Barry Miller (left) shake on the new sponsorship deal. David Banks driving his Talon MR1 at a recent round of the series. Photo credit: Alex Mitchell.