SAS Au­toparts joins MSC to spon­sor NZ F5000 Se­ries

Motor Equipment News - - MOTORSPORT - By Ross MacKay. Pho­tos by Alex Mitchell.

Auck­land-based au­to­mo­tive parts spe­cial­ist SAS Au­toparts has joined the Mediter­ranean Ship­ping Com­pany (MSC) and a num­ber of other lo­cal and in­ter­na­tional com­pa­nies on the spon­sor­ship ros­ter of New Zealand’s F5000 Tas­man Cup Re­vival Se­ries.

The an­nual trans-Tas­man se­ries, which cel­e­brates the golden years of the stock block five-litre V8-en­gined sin­gle-seater For­mula 5000 cat­e­gory which ran in New Zealand be­tween 1970 and 1977 and in Aus­tralia un­til 1981, has en­joyed sole nam­ing rights spon­sor­ship from the Mediter­ranean Ship­ping Com­pany (MSC) for the past seven years.

SAS Au­toparts now joins MSC as joint nam­ing rights spon­sor of the re­named SAS Au­toparts MSC NZ F5000 Tas­man Cup Re­vival Se­ries.

From small be­gin­nings re­pair­ing shock ab­sorbers over 20 years ago SAS Au­toparts has grown into a group of com­pa­nies with 13 branches through­out the coun­try.

The man be­hind the fam­ily-based, Kiwi-owned-and-op­er­ated com­pany, David Banks, is a keen com­peti­tor in the se­ries his com­pany is now spon­sor­ing. But he says the de­ci­sion to back it was all down to busi­ness.

“We’ve never been ones to shout our name from the rooftops, but there comes a time when to take the next step peo­ple who have never heard of you need to know who you are, what you do and what you stand for, and spon­sor­ship, as ev­ery­one knows these days, is a very good way of do­ing this.”

Banks says he looked at and se­ri­ously eval­u­ated the po­ten­tial of, sev­eral other spon­sor­ship op­por­tu­ni­ties within the lo­cal mo­tor­sport arena un­til re­al­is­ing that – for a num­ber of key rea­sons – the best op­tion was – lit­er­ally – un­der his nose.

“Pretty much ev­ery­one in the trade is into mo­tor­sport and if I was talk­ing to some­one be­fore or after a meet­ing they’d al­ways be ask­ing me how the car went or how Kenny was go­ing or some­thing about the F5000 se­ries.

There’s just some­thing about the F5000 cars, some­thing which res­onates with peo­ple of all ages and all walks of life. We looked at a num­ber of op­tions, ob­vi­ously, but kept com­ing back to the F5000s. So the de­ci­sion, in the end, was quite easy to make.”

MSC (Mediter­ranean Ship­ping Com­pany), is the sec­ond largest con­tainer line in the world, and New Zealand Gen­eral Man­ager Steve Wright says that the com­pany is ‘more than happy’ to con­tinue pro­vid­ing lo­gis­ti­cal sup­port as part of the new joint nam­ing rights ar­range­ment.

“For us,“he said this week, “it’s al­ways been a win-win deal. The se­ries gets the ben­e­fit of a global ship­ping com­pany trans­port­ing their cars around the world, as we en­joy the pub­lic­ity and pro­file that comes with an as­so­ci­a­tion with what is widely re­garded as one of the best his­toric mo­tor rac­ing se­ries in the world.”

The 2016/17 SAS Au­toparts MSC NZ F5000 Tas­man Cup Re­vival Se­ries is or­gan­ised and run with the sup­port of spon­sors SAS Au­toparts, MSC, NZ Ex­press Trans­port, Bon­ney’s Spe­cial­ized Bulk Trans­port, Mo­bil Lubri­cants, Paci­fica, Avon Tyres, Web­de­sign and Ex­ide Bat­ter­ies. CAL­EN­DAR 2016/17 New Zealand F5000 Tas­man Cup Re­vival Se­ries:

Round 1 - Oct 22-23 2016 – Barba­gallo Race­way Perth WA Aust

Round 2 - Nov 05-06 2016 – VHRR Sandown Mel­bourne VIC, Aus­tralia.

Round 3 - Jan 21-22 2017 – NZFMR - Kenny Smith – Hamp­ton Downs, Waikato.

Round 4 – Jan 28-29 2017 - Race of Cham­pi­ons Re­vival – Bruce McLaren Mo­tor­sport Park, Taupo.

Round 5 – Feb 04-05 2017 – Skope Clas­sic Mike Pero Mo­tor­sport Park Rua­puna, Christchurch.

David Banks of SAS Au­toparts (right) with NZ F5000 As­so­ci­a­tion com­mit­tee mem­ber Barry Miller (left) shake on the new spon­sor­ship deal. David Banks driv­ing his Talon MR1 at a re­cent round of the se­ries. Photo credit: Alex Mitchell.

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