Keep­ing the Eu­ros on the road

Motor Equipment News - - EUROPEAN SERVICING -

Key sup­ply mar­kets for new and used light duty ve­hi­cles into New Zealand are Asia (pri­mar­ily Ja­pan) and Europe. Th­ese mar­kets ac­counted for 77 per­cent and 20 per­cent re­spec­tively of the record 285,000 new and used ve­hi­cles im­ported into New Zealand in 2015, on the back of rel­a­tively strong eco­nomic con­di­tions.

Most of the Euro­pean im­ports have tended to be from those com­pa­nies which had al­ready es­tab­lished a strong foothold in the NZ mar­ket pre-1980, as well as pre­mium Euro­pean brands.

How­ever, for many other brands, such as Volk­swa­gen, Skoda, Peu­geot, Re­nault, Volvo, it has been a long slog to es­tab­lish them­selves in this ex­tremely com­pet­i­tive new car mar­ket.

How­ever, used Euro­pean cars in par­tic­u­lar have con­tin­ued to flow into New Zealand, many of them in fact im­ported from Ja­pan, and with them has come the need for ser­vice and re­pairs out­side the nor­mal fran­chised dealer net­works.

In this fea­ture we look at some of those com­pa­nies which spe­cialise in Euro­pean ve­hi­cles.

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