Fruit for thought

Nadia - - NADIA + DOLE -

Th­ese days, good-qual­ity fruit has to be about more than fresh­ness and sweet­ness – it has to be eth­i­cally pro­duced too.

Dole may be a big, global com­pany, but that’s the rea­son why it takes its com­mit­ment to the en­vi­ron­ment even more se­ri­ously. As well as pro­vid­ing high-qual­ity fresh fruit, veg­eta­bles and food prod­ucts, Dole works hard to pro­tect the en­vi­ron­ment in which those prod­ucts are grown and pro­cessed.

And that all starts with trans­parency. Dole has de­vel­oped a web-based sys­tem en­abling in­ter­ested con­sumers to see where their prod­uct came from. Just visit www.dole.nz to be taken on a colour­ful jour­ney from the Philip­pines to Ecuador to dis­cover the farm where your ba­nanas or pineap­ples were grown.

As a com­pany, Dole has com­pre­hen­sive pro­grammes for food safety, crop pro­tec­tion, strin­gent qual­ity con­trol mea­sures, state-of-the-art pro­duc­tion and trans­porta­tion tech­nolo­gies, and a ded­i­ca­tion to the safety of its em­ploy­ees.

Dole is par­tic­u­larly proud to hold the Rainforest Al­liance Cer­tifi­cate on its farms. The Rainforest Al­liance is an in­ter­na­tional non-profit or­gan­i­sa­tion that works to con­serve bio­di­ver­sity and pro­mote the rights and well­be­ing of work­ers, their fam­i­lies and com­mu­ni­ties. In or­der to meet RA’S high stan­dards and earn its green frog seal, Dole’s farms must con­serve bio­di­ver­sity, pro­tect soils, wa­ter­ways and wildlife habi­tat, and help en­sure that farm work­ers re­ceive de­cent hous­ing, ac­cess to med­i­cal care and schools for their chil­dren.

So next time you’re buy­ing fresh fruit, keep an eye out for Dole and the Rainforest Al­liance green frog, then you’ll know you’ re choos­ing( and eat­ing !) sus­tain­ablypro­duced, fruity de­li­cious­ness.

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