Fruit for thought
These days, good-quality fruit has to be about more than freshness and sweetness – it has to be ethically produced too.
Dole may be a big, global company, but that’s the reason why it takes its commitment to the environment even more seriously. As well as providing high-quality fresh fruit, vegetables and food products, Dole works hard to protect the environment in which those products are grown and processed.
And that all starts with transparency. Dole has developed a web-based system enabling interested consumers to see where their product came from. Just visit www.dole.nz to be taken on a colourful journey from the Philippines to Ecuador to discover the farm where your bananas or pineapples were grown.
As a company, Dole has comprehensive programmes for food safety, crop protection, stringent quality control measures, state-of-the-art production and transportation technologies, and a dedication to the safety of its employees.
Dole is particularly proud to hold the Rainforest Alliance Certificate on its farms. The Rainforest Alliance is an international non-profit organisation that works to conserve biodiversity and promote the rights and wellbeing of workers, their families and communities. In order to meet RA’S high standards and earn its green frog seal, Dole’s farms must conserve biodiversity, protect soils, waterways and wildlife habitat, and help ensure that farm workers receive decent housing, access to medical care and schools for their children.
So next time you’re buying fresh fruit, keep an eye out for Dole and the Rainforest Alliance green frog, then you’ll know you’ re choosing( and eating !) sustainablyproduced, fruity deliciousness.