The legs have it
Take a look through your sock and hosiery drawer and you're bound to spot a pair or two made by Columbine – a family-owned Kiwi brand celebrating 65 years in business
Columbine is a New Zealand success story that spans generations. In fact, this iconic brand, known for their fashion-forward pantyhose, eye-catching socks and on-trend tights has provided style and comfort for New Zealand legs for the past 65 years – and counting! Columbine is a family-owned business with a loyal and hugely talented workforce. The company’s very first employee was hired in the early 1950s when the three Thorpe brothers, Alan, George and Jack, opened their Gisborne factory. These days, 75 staff create quality products for customers throughout New Zealand and Australia and as they celebrate their 65th birthday this year, the team has no intention of slowing down.
So what lies behind the success of a small-town business that grew into one of New Zealand’s best-known brands? Two important factors top the list: quality and comfort. Columbine products don’t just look good, they feel good too, and customers benefit from the many years of local knowledge at the company’s fingertips.
Their focus on providing a quality fashion product has had a huge and lasting impact on Columbine’s success in the women’s space, with the brand's socks, hosiery and tights in fashionable seasonal colours and styles a staple in closet drawers up and down the country. Its male-centric brand, Harlequin, is also a well-recognised favourite among Kiwi men and boys, with an outstanding range of dress socks, sport and leisure socks and hard-wearing school socks in a range of colours and designs.
In a market dominated by low-cost
Columbine is among a select few New Zealand companies still in business after more than three generations. mass production, Columbine continues to focus on sustainability, ethical manufacturing, hiring top-quality staff, investing in the latest high-tech equipment and sourcing the very best materials from the world’s leading suppliers. Likewise, its retail partners are some of the leading names in the New Zealand and Australian markets – think Farmers, David Jones, Smith & Caughey's, Ballantynes and Myer, as well as many independent retailers – making both the Columbine and Harlequin brands easily accessible no maer where you are.
And if you're aer something unique for your school or business, why not get in touch with Columbine? They can produce individual designs to cater to your needs, be it a logo or a school stripe – you name it, they can do it.
As a family favourite for the last six decades, Columbine looks forward to dressing future generations in its socks, hosiery and tights for many more years to come.
All in the family
EXPERIENCE THE RANGE ONLINE AT COLUMBINE.CO.NZ OR CONTACT INFO COLUMBINE.CO.NZ