The Gold Stan­dard

New Zealand Classic Car - - News -

The gold em­blem stands proudly on the black pack­ag­ing, cre­at­ing im­me­di­ately iden­ti­fi­able blan­ket cov­er­age of Si­mo­niz prod­ucts on shelf.

Fur­ther in­no­va­tions to im­prove the shop­per ex­pe­ri­ence in­clude a sim­ple cat­e­gory colour-cod­ing sys­tem to sign­post shop­pers through in­te­rior, ex­te­rior and wheels prod­ucts.

There are more than 20 prod­ucts in­cluded in the re­vamp of which 14 will be avail­able in New Zealand. This in­cludes the re­vamp of Speed Wax us­ing a spe­cially de­vel­oped for­mula that is wa­ter ac­ti­vated and can be ap­plied right af­ter wash­ing.

“These ini­tia­tives are a re­turn to the com­pany’s tra­di­tions as, from its in­cep­tion, Si­mo­niz has de­vel­oped a rep­u­ta­tion for qual­ity and in­no­va­tion”.

Over a hun­dred years ago, at a time when au­to­mo­biles were a rar­ity, Ge­orge Si­mons along with rail­road builder Elmer Rich, cre­ated a prod­uct range de­signed to of­fer a pro­tec­tive and at­trac­tive shine to car ex­te­ri­ors.

Orig­i­nally of­fered un­der the Si­mons Man­u­fac­tur­ing Com­pany brand for ease of pur­pose, par­tic­u­larly in ad­ver­tis­ing sit­u­a­tions, the name was short­ened to Si­mo­niz.

The fact the word has found its way into the wider world of the Eng­lish lan­guage shows the power of its her­itage and rep­u­ta­tion.

As a verb in the Eng­lish dic­tio­nary! Si-mon-ize – means to shine or pol­ish to a high sheen as in ‘to si­mo­nize a ve­hi­cle’.

John Wal­lace says that many of the sig­nif­i­cant de­vel­op­ments in the cat­e­gory came about through Si­mo­niz.

One of the ear­li­est break­throughs was dis­cov­er­ing how the resin of a Brazil­ian tree, Coper­nica Cer­ifera (more com­monly known as the Car­nauba tree or ‘Tree of Life’) could be used to pro­duce the per­fect car care prod­uct. Si­mo­niz de­vel­op­ers dis­cov­ered that pure Car­nauba wax has the high­est melt­ing point of all nat­u­ral waxes and is widely ac­cepted as the hard­est com­mer­cial wax known to man.

They also de­duced that one of its most in­ter­est­ing prop­er­ties is that it swells and closes its pores when ex­posed to wa­ter. Car­nauba wax also has the abil­ity to re­tain oil and has ex­cel­lent gloss prop­er­ties.

John Wal­lace says that sort of pur­suit of prod­uct ex­cel­lence is why the Si­mo­niz brand was so en­dur­ing.

“In the end it is all about per­for­mance and pro­tec­tion—in­di­ca­tors such as the end shine and bead­ing of wa­ter demon­strate that the prod­uct is work­ing. There is no ques­tion that Si­mo­niz will re­turn to be­ing the in­dus­try bench­mark for long-last­ing pro­tec­tion and bril­liant shine. It will once again be one of the world’s most trusted names in car care, clean­ing, wax­ing and pol­ish­ing.”

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