A lo­cal suc­cess story M

New Zealand Classic Car - - News -

any of us have had dreams of mak­ing our own prod­ucts or start­ing our own busi­ness, but three young Auck­land res­i­dents have re­cently done ex­actly that, with great suc­cess. Kristof­fer Kollen, Jack Crich­ton, and Mi­lutin Ilic, aged just 28, came up with the idea of cre­at­ing their own car-care range around 18 months ago, af­ter dis­cussing the pros and cons of var­i­ous prod­ucts they’d used. That idea sparked the cre­ation of ‘Luxxio’, a brand aimed at the high end of the mar­ket but with­out the price tag to match.

With Kris hav­ing a back­ground in the car-groom­ing in­dus­try, Jack in busi­ness op­er­a­tions/mar­ket­ing, and Mi­lutin in build­ing whole­sale and dis­tri­bu­tion re­la­tion­ships, the three brought dif­fer­ent skills to the Luxxio prod­uct range. It’s th­ese dif­fer­ent ap­proaches that have seen them cre­ate an un­ri­valled line-up cur­rently con­sist­ing of around 40 items.

Th­ese prod­ucts aren’t just re­branded pre-used for­mu­las, ei­ther. Each of the three part­ners had his own in­put into the for­mu­las used. The prod­ucts are pro­duced in five sep­a­rate fac­to­ries abroad, and im­ported in bulk to Luxxio’s Auck­land head­quar­ters, where they are pack­aged for re­tail sale.

Although the three en­trepreneurs are not rul­ing it out at some stage in the fu­ture, get­ting their prod­ucts into the large-for­mat re­tail stores is not their goal at present. In­stead, they are fo­cused on get­ting them into trade-re­lated stock­ists and di­rectly into the hands of cus­tomers through the luxxio.co.nz web­site.

To en­able the trio to show­case their prod­ucts, the busi­ness was cre­ated to in­clude a full groom­ing and de­tail­ing ser­vice — the fo­cus be­ing on the de­tail­ing, as op­posed to the more read­ily avail­able groom­ing as­pect. In the 12 months that they’ve had the doors open, their rep­u­ta­tion has spread, and their client base now in­cludes not just the many car yards near their premises but also pri­vate in­di­vid­u­als want­ing the best for their pride and joy.

“Clean­ing and de­tail­ing are two very dif­fer­ent things, and we have to spend a lot of time ed­u­cat­ing cus­tomers. It doesn’t help that many peo­ple have been pre­vi­ously sold prod­ucts that sim­ply don’t work in the way they’ve been sold to,” Kris said. “There have been a lot of changes in car-care prod­ucts over the years, and some com­pa­nies sim­ply haven’t kept up with them. Most of our prod­ucts are wa­ter based and have been de­signed to be more en­joy­able to use. We’re also able to of­fer some items that no one else has avail­able.

“I’m not say­ing [that] there aren’t other great prod­ucts out there, but they’re just not all avail­able in one range, so we like to think [that] we’ve made it eas­ier for the cus­tomer,” he ex­plained.

Trans­form­ing from a sim­ple con­ver­sa­tion into a com­pre­hen­sive prod­uct line-up in just 18 months is quick growth for any new busi­ness, but, from the plans that the guys have, it sounds as if there’s still plenty more growth set to take place in the years to come. Im­pres­sive stuff for any busi­ness peo­ple, let alone for a trio still to reach their 30s!

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