Iconic marque sells
India’s iconic Hindustan Ambassador marque, a postcolonial relic manufactured by Hindustan Motors that once transported politicians and bureaucrats, has been sold to France’s Peugeot (PSA) for 800 million rupees (NZ$12M).
Modelled on Britain's Morris Oxford, the Hindustan Ambassador was the first car made in India. It dominated the country’s small-car market until the mid 1980s, when Maruti Suzuki India entered the local market with low-cost vehicles targeting middleincome groups. Fifty-six-per-cent owned by Japan’s Suzuki Motor Corporation, Maruti Suzuki is now India’s market leader in passenger cars, with almost 50 per cent of the market.