Iconic mar­que sells

New Zealand Classic Car - - News -

In­dia’s iconic Hin­dus­tan Am­bas­sador mar­que, a post­colo­nial relic man­u­fac­tured by Hin­dus­tan Mo­tors that once trans­ported politi­cians and bu­reau­crats, has been sold to France’s Peu­geot (PSA) for 800 mil­lion ru­pees (NZ$12M).

Mod­elled on Bri­tain's Mor­ris Ox­ford, the Hin­dus­tan Am­bas­sador was the first car made in In­dia. It dom­i­nated the coun­try’s small-car mar­ket un­til the mid 1980s, when Maruti Suzuki In­dia en­tered the lo­cal mar­ket with low-cost ve­hi­cles tar­get­ing mid­dlein­come groups. Fifty-six-per-cent owned by Ja­pan’s Suzuki Mo­tor Cor­po­ra­tion, Maruti Suzuki is now In­dia’s mar­ket leader in pas­sen­ger cars, with al­most 50 per cent of the mar­ket.

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