R AC H’ S TOP T I P S F OR GROW­ING YOUR S OC I AL F OLLOWI NG

New Zealand D-Photo - - EXPOSURE | RACH STEWART -

HASHTAGS: USE THEM

“Hashtags help your pho­tos get no­ticed and re-shared, es­pe­cially when hash tag­ging to large fea­ture hubs. If your im­age is no­ticed, it gets shared by th­ese hubs, then other hubs see it, share it, and so it con­tin­ues. This helped me get to where I am to­day.”

EN­GAGE WITH YOUR AU­DI­ENCE

“This doesn’t mean you have to tell them about your per­sonal life, but let them know you ap­pre­ci­ate their sup­port, and give them the odd in­sight into who you are. If peo­ple are mak­ing the ef­fort to let you know that your photo means some­thing to them, it’s al­ways nice to ac­knowl­edge that.”

BE CON­SIS­TENT

“Keep­ing con­sis­tency around post­ing — style, time, date — is im­por­tant to mak­ing an In­sta­gram ac­count that is en­gag­ing and easy to relate to. If you post around the same time each day, peo­ple will get used to it and start to come look­ing to see if you have up­loaded. If you stick to the same style, you will gain fol­low­ers who ap­pre­ci­ate your sig­na­ture style.”

POR­TRAIT V. LAND­SCAPE

“Un­for­tu­nately, In­sta­gram is not de­signed to show­case pho­tos in the land­scape for­mat. The larger hubs gen­er­ally won’t take an in­ter­est in pho­tos that have been up­loaded in land­scape ori­en­ta­tion, be­cause they ap­pear small and you can’t see the de­tail. Al­ways up­load to por­trait or square ori­en­ta­tion if you would like your pho­tos shared.”

UP­LOAD YOUR BEST AND WHAT YOU LOVE

“The pho­tos that mean some­thing to you are al­ways go­ing to be your best. No mat­ter what any­one else thinks, if you were in the mo­ment and you feel it is a good shot, make sure you share it. Peo­ple will con­nect with it, es­pe­cially those who have fol­lowed you a long time.”

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