MAKING MEMORIES TANGIBLE
Prominent photographer of newborns Cassandra English tries out the new Epson EcoTank and finds it inspires her in more ways than one
To be honest, when I was sent the Epson EcoTank Expression Premium ET-7750 I was fairly sceptical. I usually use an Epson SureColour P5070: an incredible printer that prints the most beautiful fine-art photos for my clients. Of course, such high-quality prints cost more in the ink department, so I don’t often use it to print out my own everyday photos — only a select few for displaying on the walls. My first thought was that since I already have this amazing printer, I don’t really have use for another. Boy, was I wrong. I am your textbook ‘mumtographer’: I take countless photos of my children but do nothing with them. Printing my own family photos and making albums always seems to get pushed to the bottom of the list. Just the thought of doing this was daunting; finding the time to sort through years of phone photos, transferring them onto a USB stick to take to one of those kiosks at the mall … ugh. It very quickly became a chore. Something that should have brought me excitement and joy instead left me feeling unmotivated and guilty for never making the time to preserve
my family’s precious memories. When the printer arrived, my three-yearold daughter, Hazel, instantly claimed it as her own and declared, “I want to print photos, Mummy.” Her enthusiasm finally ignited my own, and, with the Epson EcoTank, we were able to start our little box of history right then and there. The inspiration for this box lay in two distinct childhood memories I have of printed photos, and the hope that I could create similarly moving experiences for my children. The first memory is of excitement; of filling up my disposable camera and then finally getting the prints back from the pharmacy not knowing what was going to come out. Even the memory of shuffling through those photos for the first time gives me warm fuzzies. Looking at them now, they are a real insight into how I saw the world as a child. The second memory is of awe; of going to my grandparents’ house and carefully rifling through an old wooden box filled to the brim with loose prints.
photography business. At Hazel&Cass, we take care of everything in-house: from printing the images on my Epson SureColour P5070 right through to the framing, which my husband looks after. Thanks to the EcoTank, I can now add printing our own marketing material to my repertoire! I first realized this capability the night before I was set to exhibit at a recent baby market. As usual, I had waited until the last possible moment to decide that I wanted to make a few edits to my price lists and promotional material (typical creative, I know). My initial thought was to simply take email addresses on the day and send out digital price lists later that night. This was obviously not ideal, as seeing the work and reading the information on paper makes for a far better client experience than squinting at tiny font on a phone screen. It was then that I remembered my new little printer, humming expectantly in the corner of my office, just begging to be put to the test. Stepping out of my glossy little 6x4 comfort zone, I loaded up some double-sided 178gsm matt paper. The EcoTank blew me away, handling a print run of 30 price lists perfectly and at a fraction of the cost of an external printing service — again using barely any ink. The borderless function was flawless, providing a professional finish straight out of the printer — no more trimming off ugly white borders! With this little printer on hand, I can now do small, up-to-date print runs whenever I need them, even at the eleventh hour. I’ve started having some real fun with the EcoTank, experimenting with a few different ideas and finding out just how much this surprisingly mighty machine can do for me. So far, I’ve designed and printed some baby announcement cards, a personalized information pack for clients to receive along with their matted prints and frames, and an A3 sign — yes, it prints A3; how amazing is that?! The ability to print on demand allows me to personalize elements for each client on thick, high-quality paper and creates a truly polished and professional feel. While I will continue to use the SureColour for my client’s fineart matted prints and frames, the EcoTank has proven itself to be useful in more ways than I expected. This mighty little printer has become an invaluable addition, not only for my business, but also for preserving my family’s memories.