Virgin expands fitness market
British multi-national company Virgin Group, headed by Richard Branson, has been quietly expanding from airlines, to cruises, hotels, radio, rail, balloon flights, books, mobile and now fitness.
Virgin has opened up four gyms in Sydney and two in Melbourne under the Virgin Active name. As Virgin initiatives always reach Australia before New Zealand, it is just a matter of time before they reach our shores.
Launched by Virgin Group in 1999, there are more than 270 clubs worldwide, boasting an impressive 1.3 million members.
Virgin describes the clubs as “world class” and they include saunas, spas and swimming pools, as well as all the latest equipment. The on trend fitness classes include barre workouts, Zumba and Pilates Reformers.
The clubs have a fun, non-intimidating atmosphere, with smiley staff there to support and motivate. The clubs offer all members a free personalised one-on-one session with a trainer when they start, plus the option of free catch-up sessions to keep members on track. The health club experience is promoted as second to none.
Meantime, the latest challenge for the Virgin Group, is the launch of Virgin Sport. Operating high energy events and celebratory occasions – which bring together friends, family and communities to help each other on their quest to reach their personal best – Virgin Sport aims to change the health and wellness game.
“Fitness and wellbeing is an area that is particularly close to my heart,” says the effervescent Mr Branson. “One of my greatest memories is crossing the finishing line of the Virgin Money London Marathon with my daughter Holly and son Sam in 2010, feeling an unrivalled sense of satisfaction and achievement, born from many months of hard work and dedication.
Virgin Group founder Richard Branson is a fitness fanatic.