NEW HIGH-TECH

Swim­suits – de­signed by adi­das

New Zealand Fitness - - IN THIS ISSUE -

New high-tech swim­suits have been de­signed by adi­das for New Zealand’s top swim­mers – push­ing the bound­aries in tech­nol­ogy. “We have to be very clever as to how we in­no­vate,” said adi­das head of in­no­va­tion Deb­o­rah Yeomans. Ger­many-based Ms Yeomans, was on a visit to New Zealand and at Auck­land’s AUT Mil­len­nium Cen­tre new pool com­plex for the launch.

The ma­te­rial has been specif­i­cally de­signed for swim­ming and the design process has taken just over a year, work­ing with biome­chan­ics and phys­i­ol­o­gists. Strong bands are a fea­ture on the out­side of the swim­suits, which have been made with com­pres­sion and with ribbed fab­ric in parts. Dif­fer­ent de­signs have been made for breast­stroke and for freestyle.

“We have a re­ally unique suit that will re­ally help the ath­letes,” said Ms Yeomans.

Adi­das an­tic­i­pates the swim­suits, first re­leased in Mu­nich in Novem­ber last year, will be worn by Olympic ath­letes around the world.

“I can help as­sist the ath­letes to swim faster,” said Ms Yeomans. “Na­tional age group records have been bro­ken wear­ing these swim suits,” she added.

“We have built the unique tech­nol­ogy to­gether with the ath­letes and hope­fully we are cre­at­ing suc­cesses.”

The swim­suits will be avail­able for re­tail in New Zealand through Team­sports and spe­cific swim part­ners.

Swim­ming NZ ath­letes [who have all rep­re­sented New Zealand] wear­ing the new adi­das swimwear: Gabrielle Fa’amausili, Nathan Capp and Bobbi Gichard.

At the swimwear launch at the AUT Mil­len­nium Cen­tre new pool com­plex, adi­das head of in­no­va­tion Deb­o­rah Yeomans [cen­tre].

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