Swimsuits – designed by adidas
New high-tech swimsuits have been designed by adidas for New Zealand’s top swimmers – pushing the boundaries in technology. “We have to be very clever as to how we innovate,” said adidas head of innovation Deborah Yeomans. Germany-based Ms Yeomans, was on a visit to New Zealand and at Auckland’s AUT Millennium Centre new pool complex for the launch.
The material has been specifically designed for swimming and the design process has taken just over a year, working with biomechanics and physiologists. Strong bands are a feature on the outside of the swimsuits, which have been made with compression and with ribbed fabric in parts. Different designs have been made for breaststroke and for freestyle.
“We have a really unique suit that will really help the athletes,” said Ms Yeomans.
Adidas anticipates the swimsuits, first released in Munich in November last year, will be worn by Olympic athletes around the world.
“I can help assist the athletes to swim faster,” said Ms Yeomans. “National age group records have been broken wearing these swim suits,” she added.
“We have built the unique technology together with the athletes and hopefully we are creating successes.”
The swimsuits will be available for retail in New Zealand through Teamsports and specific swim partners.
Swimming NZ athletes [who have all represented New Zealand] wearing the new adidas swimwear: Gabrielle Fa’amausili, Nathan Capp and Bobbi Gichard.
At the swimwear launch at the AUT Millennium Centre new pool complex, adidas head of innovation Deborah Yeomans [centre].