at­tracts Aussie vis­i­tors

New Zealand Fitness - - IN THIS ISSUE - By Maria Dun­lop

Tourism New Zealand has ap­pointed Aussie star Megan Gale as its first am­bas­sador to pro­mote cy­cling to the Aus­tralian mar­ket.

The in­ter­na­tional model, de­signer and ac­tress has signed on to pro­mote tourism and The New Zealand Cy­cle Trail. A new so­cial and dig­i­tal cam­paign will see Megan on the trails con­vey­ing The Great Rides as suit­able for all ages, cy­cling tastes and lev­els.

Tourism New Zealand di­rec­tor of mar­ket­ing An­drew Fraser says it’s ex­cit­ing to wel­come Megan Gale as a new cy­cling am­bas­sador as we make a big play to tar­get Aus­tralian cy­clists.

“We know from past ex­pe­ri­ence of work­ing with celebri­ties like Phil Keoghan and China’s Huang Lei, that their in­flu­ence through pop­u­lar cul­ture, par­tic­u­larly so­cial me­dia, is enor­mous.

“Megan’s in­flu­ence and fam­ily con­nec­tion to New Zealand will no doubt in­crease aware­ness and pref­er­ence for New Zealand as a world-class cy­cling des­ti­na­tion.”

Megan Gale is one of Aus­tralia’s highly re­garded tal­ents with a ca­reer span­ning over two decades. Her ex­pe­ri­ence spans mul­ti­ple busi­ness en­deav­ours as a swim and home­wares de­signer and her lat­est role in award-win­ning ac­tion block­buster Mad Max: Fury Road.

Last year she cy­cled the Otago Cen­tral Rail Trail and The Tim­ber Trail, ac­com­pa­nied by lo­cals in­clud­ing cy­cling Olympic gold medal­list Sarah Ulmer, cross-coun­try cy­cling Com­mon­wealth Games sil­ver medal­list Sam Gaze and celebrity chef and writer Annabel Lang­bein.

The con­nec­tion be­tween cy­cling and other ac­tiv­i­ties is a key part of Tourism New Zealand’s of­fer­ing to Aus­tralian trav­ellers. Vis­i­tors can ex­pe­ri­ence New Zealand’s cy­cle trails as well as the very best of New Zealand’s food, wine, cul­ture, his­tory and stun­ning scenery all within such close reach of one another.

“We are see­ing many Aus­tralians travel to New Zealand specif­i­cally to en­joy our di­verse trails and now ex­pect to see this num­ber rise.”

Megan says she is proud to be the am­bas­sador for Tourism New Zealand’s cy­cling cam­paign in Aus­tralia.

“New Zealand is in my blood – my mother is part Maori so my con­nec­tion to New Zealand has al­ways been strong and


the op­por­tu­nity to pro­mote New Zealand as a des­ti­na­tion and its Great Rides is in­cred­i­bly ex­cit­ing.

“I love cy­cling for both fit­ness and re­lax­ation, so com­bin­ing it with travel is the per­fect mix. The best part is you can ex­plore the coun­try from an en­tirely dif­fer­ent an­gle – it’s like rid­ing through a post­card,” said Megan.

Cy­cling has been iden­ti­fied by Tourism New Zealand as a key spe­cial in­ter­est ac­tiv­ity to help drive higher value and sea­sonal vis­i­tors to New Zealand dur­ing au­tumn and spring.

“Hol­i­day vis­i­tors that par­tic­i­pate in cy­cling spend more and stay longer than av­er­age vis­i­tors – a core fo­cus of our ac­tiv­ity to drive value to the New Zealand tourism in­dus­try and wider econ­omy,” says An­drew.

The New Zealand Govern­ment and lo­cal com­mu­ni­ties are com­mit­ted to de­vel­op­ing the Great Rides – in­vest­ing $80 mil­lion last year alone into de­vel­op­ing The NZCT for both ex­pe­ri­enced and leisure cy­clists.


Megan Gale cy­cles over Mara­mataha Bridge on The Tim­ber Trail, Waikato.

Sarah Ulmer and Megan Gale cy­cling through Two Pad­docks Win­ery in Cen­tral Otago.

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