GOLF TOURISM URISM PROGRESS S RE­PORT

What has been hap­pen­ing in Golf Tourism rism in New Zealand. nd.

New Zealand Golf Magazine - - CONTENTS FEATURES - WORDS RYAN BRANDEBURG

IN­DUS­TRY EM­BRACES TECH­NOL­OGY TO SHOW­CASE COUR­SES Some­times the mag­nif­i­cence of a course can't be cap­tured by words alone so we have been en­cour­ag­ing cour­ses to in­vest in pro­fes­sional pho­tog­ra­phy and even video or vir­tual re­al­ity to pro­mote their point of dif­fer­ence. Kauri Cliffs and Cape Kid­nap­pers have pro­duced two new videos which are su­perb ex­am­ples of us­ing a short video to de­liver a pow­er­ful mes­sage about their prod­uct. See the videos for your­self by vis­it­ing www.kau­ri­cliffs.com and www.capekid­nap­pers.com and search­ing their video gallery.

Ad­di­tion­ally, Over Top He­li­copters and Rap­tur­ous Me­dia have cre­ated an amaz­ing vir­tual re­al­ity im­mer­sive ex­pe­ri­ence shot at 4,500 ft on their clifftop par three in Queen­stown. The ex­pe­ri­ence can be viewed from a desk­top, tablet, or phone, but works best when paired with Google Glass, an op­ti­cal head-mounted dis­play de­signed in the shape of a pair of eye­glasses. This cut­ting edge tool has been incredibly use­ful at over­seas trade shows to al­low a mem­ber of the me­dia or travel trade to ex­pe­ri­ence the clifftop par three for them­selves. You can view the desk­top ver­sion of the vir­tual re­al­ity ex­pe­ri­ence by vis­it­ing www. over­thetop.co.nz and se­lect­ing 360 Tour. WELLING­TON COUR­SES FEA­TURE ON FOX SPORTS The Golf Show on Fox Sports Aus­tralia vis­ited Welling­ton with the pro­gram air­ing sev­eral times in 2016. The crew spent time at Royal Welling­ton and Para­pa­raumu. While in the city the crew took the op­por­tu­nity to check out what else Welling­ton had to of­fer ex­pe­ri­enc­ing the newly ren­o­vated In­ter­con­ti­nen­tal Ho­tel, Green­man­tle Es­tate Lodge, Te Papa, Boom­rock Sta­tion, a Waka tour in Welling­ton Har­bour, and su­perb food and wine. You can check out the Golf Show video by vis­it­ing www.youtube.com and search­ing for “The Golf Show Welling­ton New Zealand”. UN­DER­STAND­ING THE CHI­NESE GOLFER There is a com­pre­hen­sive re­search re­port now avail­able. It's packed with in­for­ma­tion aimed at help­ing you un­der­stand the Chi­nese golfer, what mo­ti­vates them, how you can at­tract them, and what it takes to sat­isfy their re­quire­ments. The study, ti­tled “Ac­ti­vat­ing The China Golf Mar­ket And In­creas­ing Value De­liv­ery To Vis­i­tors & The Sec­tor” was co-funded by Auck­land Tourism, Events, and Eco­nomic Devel­op­ment (ATEED), the Min­istry of Busi­ness, In­no­va­tion, and Em­ploy­ment (MBIE), and Auck­land In­ter­na­tional Air­port. You can view the re­port as a small PDF or a larger Pow­erPoint (pre­ferred) on the New Zealand Golf web­site www.golf.co.nz or Tourism New Zealand's cor­po­rate web­site, www. tourism­newzealand.com. REAP THE RE­WARDS OF QUALMARK Qualmark is New Zealand Tourism's of­fi­cial qual­ity as­sur­ance or­gan­i­sa­tion, pro­vid­ing a trusted guide to qual­ity travel ex­pe­ri­ences.

Qualmark makes it easy for trav­el­ers to se­lect high qual­ity places to stay, things to do, and ways to get around. Hav­ing Qualmark sta­tus means a busi­ness has met strin­gent qual­ity stan­dards and en­vi­ron­men­tal cri­te­ria. There are sev­eral ben­e­fits to join­ing Qualmark such as:

1. Pri­or­ity list­ing on newzealand.com

2. In­clu­sion with in­ter­na­tional trade op­er­a­tor train­ing

3. Greater ac­cess to in­bound tour op­er­a­tors

4. Sup­port from a busi­ness ad­vi­sor and golf ad­vi­sor

5. Health and safety as­sess­ment in­cluded as part of the Qualmark busi­ness as­sess­ment

6. Your busi­ness is as­sessed in line with best prac­tice within a tourism con­text and wider busi­ness prin­ci­ples

7. An in­de­pen­dent view/out­side

per­spec­tive of your busi­ness

8. Recog­ni­tion and trust Chisholm Links Golf Club, Dunedin Royal Welling­ton Golf Course

Did you know? Around 15% of busi­nesses listed with Tourism New Zealand are Qualmark en­dorsed. Those busi­nesses gen­er­ated 62% of newzealand.com re­fer­rals of the last six months with an av­er­age of 198 re­fer­rals per busi­ness.

TOOLS TO GROW YOUR GOLF COURSE'S BUSI­NESS

TNZ has en­gaged a mar­ket leader in dig­i­tal e-learn­ing to help us pro­duce a se­ries of ed­u­ca­tional mod­ules for the Mar­quee and Ex­pe­ri­ence cour­ses. The five minute mod­ules will be re­leased soon and have been de­vel­oped to help golf cour­ses de­velop in­ter­na­tional ca­pa­bil­ity and grow their in­ter­na­tional busi­ness. The top­ics cov­ered are:

1. Golf as an in­ter­na­tional tourism op­por­tu­nity - un­der­stand­ing the value and im­pact of tourism on golf cour­ses

2. Un­der­stand­ing roles – meet the key play­ers in the tourism in­dus­try

3. Ser­vice de­liv­ery – how to en­sure your course meets in­ter­na­tional ser­vice stan­dards

4. Dig­i­tal and on­line book­ing – the evo­lu­tion of dig­i­tal and how it im­pacts your busi­ness

5. Un­der­stand­ing the Chi­nese golfer – who they are and what are they ex­pect­ing

6. Qualmark – the value that Qualmark brings into your busi­ness

The green on the par 4, 15th hole with the third green be­hind on the Para­pa­raumu Beach Golf Club.

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