Our in-depth analysis of the New Zealand light commercial vehicle market in April and the first four months of 2017.
NEW ZEALAND’S NEW VEHICLE MARKET CONTINUES to grow at a robust rate that shows no signs of slowing, says David Crawford, the chief executive of the Motor Industry Association (MIA) which represents vehicle distributors.
He says the new vehicle sector continues to perform above expectations, and the growth could have been “even greater if it were not for supply constraints faced by some distributors.”
Crawford says that in the first four months of 2017, the new vehicle sector was 13 percent (5804 units) ahead of the same time last year with 50,059 vehicles registered compared to 44,210 to the end of April 2016.
Toyota led the commercial vehicle sector in April with a 22 percent share and 810 sales, followed by Ford with 21 percent (768 units) and Holden a distant third with nine percent market share and 322 registrations.
All of Holden’s sales were utes – the Colorado and the Commodore – while the two leading brands’ were a mix of utes and vans.
Ford’s Ranger ute topped the LCV sales chart in April with 698 registrations, followed by the Toyota Hilux in second with 571 units and the Holden Colorado with 312 sales.
Year to date to April 30, the three top-selling models in the overall market were the Ranger with 2912 units followed by the Hilux with 2289 and the Toyota Corolla small saloon car with 1546 units.
Though passenger car and SUV registrations of 6996 were by three (207 units) over April 2016, commercial vehicle registrations for this April were 15.5 percent and 489 registrations over the same month last year.
There were 3639 commercial vehicle registrations, the strongest April sales month on record.
In the overall April market, Toyota remained on top with a 17 percent share and 1771 registrations.
Ford was second with 12 percent (1267 sales) and Holden came in third with an eight percent market share and 865 units.
Toyota was also the market leader for passenger and SUV registrations with 14 percent market share (961 units) followed by Mazda with 10 percent (710 registrations) and Hyundai on eight percent with 562 sales.
The top selling passenger and SUV models for the month were the Mazda CX-5 (264 units) followed by the Kia Sportage (250) and the Toyota RAV4 (237).
In April the top five vehicle segments were dominated by SUVS and utes (pick-up/cab-chassis).
The SUV medium segment was the most dominant with 16 percent share (1743 units) followed by pick-up/cab-chassis 4x4 with 15 percent and 1560 registrations, the SUV large with 12 percent (1251 units), the SUV compact with 12 percent (1247 sales. Then came the pick-up/chassis -cab 4x2 on 10 percent (1112 registrations).
“Monthly registrations of 10,635 vehicles were the strongest month of April on record, and only the second time since the MIA began collecting data that (the month) has surpassed 10,000 units,” said Crawford. “The other time was way back in 1982.” New vehicle sales had also exceede expectations in March. “(To March 31) the new vehicle sector is 15 percent (5161
| units) ahead of this time last year with 39,477 vehicles registered compared to 34,316 vehicles to the end of March 2016,” Crawford said.
“Monthly registrations of 13,869 vehicles (were) also the strongest month of March on record, up 14.5 percent (1759 units) on March 2016.”
Commercial vehicle registrations, of 4639 units; were 18.4 percent (720 vehicles) higher than in March 2016.
Passenger car and SUV registrations of 9230 units were up 12.7 percent (1039 units) on the previous March.
“Not only was it the first time since the MIA began collating commercial vehicle registration data in 1981, that registrations of commercial vehicles broke through the 4000 mark in the month of March, it was also the single largest month of all time,” Crawford added.
Toyota remained the overall market leader with a 17 percent share (2316 sales), followed by Ford with 11 percent (1522 units) and Holden with eight percent and 1104 sales.
Toyota led passenger and SUV registrations with 13 percent market share (1213 units) followed by Mazda with 10 percent (905 sales) and Suzuki with eight percent (734 registrations).
Toyota also led the commercial sector with 24 percent (1103 units) followed by Ford with 19 percent (879 units) and Holden with eight percent market share (393 units).
The Ford Ranger ute was the month’s overall bestselling vehicle with 810 sales; it also led the ute and LCV sectors.
The Toyota Hilux ute was second with 740 units and the Toyota Corolla small saloon third with 396 units.
The Toyota Hiace van was the top selling rental model for the month of March with 54 units.
SUVS made up 40 percent of new vehicle registrations in the first quarter of 2017. |
Top left: Holden Colorado has settled into a solid third place in the LCV market.
Bottom left: Ford’s Ranger continues to be NZ’S best-selling LCV and the country’s top new vehicle overall.
Top right: Toyota Hiace was NZ’S top-selling rental model during March.
Bottom right: Mazda CX5 is setting the pace in its sector of the SUV market/