SUVS have bright future says Ford
FORD PREDICTS THAT SUVS WILL ACCOUNT for more than 45 percent of the non-premium US retail vehicle industry in the next five to seven years.
To meet that demand, it plans to add five allnew SUVS to its North American line-up by 2020.
Demographics are driving the anticipated trend, says Ford’s vice president, US marketing, sales and service, Mark Laneve.
“In the 1990s, SUVS defined the unstoppable American spirit, and once again, we’re seeing a utility boom take hold with a whole new generation of customers.
“Two sets of consumers – millennials and baby boomers – are driving this growth, and Ford will be ready with a full portfolio of SUVS to meet their needs.”
Ford says 35 to 44-year-olds buy more midsize and large SUVS than any other demographic – and even more millennials are expected to join the Suv-loving group as they age.
Baby boomers – already buying nearly 30 percent of small SUVS – are expected to lean even more heavily into SUVS as they age, with the youngest in this group turning 53 this year.
Ford has announced details of its 2018 model year Explorer SUV which features Sync Connect which allows owners to connect with the truck remotely using Fordpass to start, lock, unlock and locate their vehicle “from almost anywhere.”
The Explorer also has enhanced active park assist, which uses ultrasonic sensors and electric power-assisted steering to help drivers with parallel and perpendicular parking.
Park-out assist helps drivers to pull out of parallel parking spots; and intelligent all-wheel drive with Terrain Management System enables improved driving capability by sending power to whichever wheels need it.
Explorer buyers can also order the Safe and Smart Package that includes adaptive cruise control and collision warning with brake support. It uses radar to detect moving vehicles directly ahead, and changes cruising speed if necessary.
Also is the package are blind spot information, cross-traffic alert, and lane-keeping systems. Explorers also have auto high-beam headlights and rain-sensing windscreen wipers.
Buyers can choose among five different Explorer variants and three different engines.
The motors include a 2.3-litre Ecoboost four-cylinder that delivers maximum power of 209kw at 5500rpm and 420Nm of peak torque at 3000rpm.
Explorer Sport and Platinum models run a 3.5-litre twin-turbo Ecoboost V6 that develops 272kw at 5500rpm and 475Nm at 3500rpm.
The Chicago-built 2018 Explorer arrives in Ford’s US dealerships in the northern hemisphere autumn.
Ford’s 272kw/475nm powers 2017 Explorer Sport SUV which goes on sale in the US later this year.